Category: Website Design


Category: Website Design

West Corporation

Posted on December 11, 2014 by West Corporation 


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What Does That Mean? – 5 More Online Marketing Buzzwords and Why They Matter to You

In the world of SEO and online marketing, there are a number of terms thrown out at us and deemed as “important” from authoritative figures on the web. But which of these terms are worthy of our time and attention? Last month, we shared 5 key SEO and marketing buzzwords, their definitions, and why they matter to your practice.…

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West Corporation

Posted on September 26, 2014 by West Corporation 


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Small Biz & Social Media [INFOGRAPHIC]

Just how important is social media to small businesses? Thanks for asking.

BIA/Kelsey just released findings from the July 2014 edition of their Local Commerce Monitor, an ongoing tracking survey of small and medium-sized businesses. They found social media to be the number one promotional tool – used more than any other media category.…

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West Corporation

Posted on September 9, 2014 by West Corporation 


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How to Reduce Bounce Rate

For those of you who are unfamiliar, the bounce rate is the percentage of visitors coming to a website that quickly leave without clicking around. In other words, it is the percentage of single-page visits in which people have left the site from the entrance page without interacting with that page.…

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West Corporation

Posted on August 7, 2014 by West Corporation 


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Google’s “Pigeon” Update – An Attempt to Bolster Local Business’s Search Results

In late July, Google introduced the “Pigeon” update (as unofficially named by Search Engine Land) – an update that directly impacts organic listings within both Google Map and Google Web search. Google’s Pigeon update is being well received for the most part, however there are some flaws that will likely be fixed in the following search engine update.…

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West Corporation

Posted on August 5, 2014 by West Corporation 


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How Big Businesses Use Colors to Affect Your Emotions [INFOGRAPHIC]

Today’s Blog post involves a subject we’ve touched on in past posts – the influence of colors on your non-verbal patient communication.

In this infographic, produced for FinancesOnline.com and shared on MarketingProfs.com, we see the value of the some of the world’s most recognizable logos and how many have changed over time.…

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West Corporation

Posted on July 14, 2014 by West Corporation 


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Google My Business – A Simplified Interface for All

In early June, Google rolled out Google My Business – a new unified interface that’s designed to make life easier for local businesses as well as brands so they can be more easily found within the Google landscape. Google My Business is a very big change that is being well received.…

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West Corporation

Posted on July 10, 2014 by West Corporation 


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Utilizing Social Media for Dental Online Marketing

Rather than viewing social media as merely a way to stay in touch with friends, family, and old classmates, dentists should instead see it as a powerful, accessible, and inexpensive tool that they can put to good use in their marketing efforts. Social media sites are a great way to advertise aspects of your dental practice that make it stand out from the competition.…

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West Corporation

Posted on June 26, 2014 by West Corporation 


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Kids of the Past vs. Kids of the Internet Generation [INFOGRAPHIC]

Want a glimpse into the future of your practice? This insight into the communication, technology and social habits of the “Internet Generation” could be the key to effective patient engagement strategies down the road.

Review the HostGator infographic below to see just how different members of the Internet Generation are from their parents…as if we didn’t already know that.…

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West Corporation

Posted on June 23, 2014 by West Corporation 


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Four Effective Marketing Tips for Orthodontic Practices

The last thing many orthodontists want to deal with is dental practice marketing. Unfortunately, if you don’t devote some time to marketing you may find that your practice isn’t as successful as you’d like for it to be. Rather than viewing marketing as a source of frustration and confusion, it’s better to view it as a creative project and something that you can have a little fun with.…

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West Corporation

Posted on June 11, 2014 by West Corporation 


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Miles Apart: How Women and Men Use Social Media and Mobile [INFOGRAPHIC]

Interested to know the differences in how women and men use their mobile devices and interact with social media? A new infographic from FinancesOnline.com and Ruby Media offers valuable insights you may be able to leverage in your practice’s patient engagement strategy.

Here are three interesting insights :

  1. 71% of women are likely to follow or “like” a brand for deals, compared to only 18% of men.

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