In talking with practices about what they need in a practice website, the idea that always comes up is that it’s really more about what their patients need. After all, if the site doesn’t help patients get information and access to the practice, what is the point of the site, right?… Read more
In response to the growing popularity of “near me” searches, Google recently announced that it is adding a new “Nearby Business” mobile ad format for location-related searches. Now the search engine will begin displaying up to four different businesses for location-related searches, such as “nearby dentist” or “nearby dermatologist”. Each of the ad units displayed will feature convenient click-to-call and directions so users can quickly connect with the businesses they’re interested in while out and about.… Read more
Facebook has grown to be more than just a social network: for many people, it’s an integral part of everyday life. Facebook is one of the most important parts of marketing any small business or medical practice, and in many ways, it rivals even your medical practice website in importance.… Read more
As of Tuesday, April 21, websites without responsive design are at risk of suffering in search rank positioning.
That’s right – Google’s February 26 announcement stated that they will begin considering the mobile-friendliness of a website in their search results page rankings. In case you missed it, here’s an Blog post from last month where Megan McGuire of Wpromote offers insight on the announcement and its implications for business owners.… Read more
Are you embracing the social media revolution in your practice? If not, what’s holding you back from taking this next step in patient engagement?
A recent infographic from MedData Group uncovers the top reasons physicians use social media, the networks they most frequently use and more. There’s also interesting insight into the top concerns preventing more physicians from taking part.… Read more
For those of us using Google Adwords to showcase our businesses, we know how stressful it can be to make a visually engaging ad with such limited space. With only 25 characters in the headline, 35 characters in the description line 1, and 35 characters in the description line 2, it is difficult to create an eye-catching advertisement that truly embodies your business’ mission.… Read more
NOTE: The following is an excerpt from TeleVox’s report, “Top Challenges for Medical Practices: Results and Observations from the 2015 Practice Readiness Survey”, a survey of nearly 500 healthcare professionals and the common problems of practice management they anticipate to be most challenging in 2015. Download the full report
HERE!… Read more
Sometimes we learn things the hard way. As practices dig deeper into social media strategies and fine-tune how to use these channels to increase patient engagement, that learning process naturally uncovers what NOT to do.
In a recent Customer Experience Insight blog post, Michele McGovern attempts to save us some of those growing pains, offering her take on the seven social media mistakes that drive customers away.… Read more
Last week, Google announced that starting April 21st, the mobile friendliness of a website will be a factor taken into consideration when ranking sites in mobile search results. This announcement does not come as a big surprise to most people in the SEO community due to the ever-increasing number of people searching the internet on mobile devices.… Read more
NOTE: The following is an excerpt from TeleVox’s report, “Top Challenges for Dental and Orthodontic Practices: Results and Observations from the 2015 Practice Readiness Survey”, a survey of nearly 500 dental and orthodontics professionals and their common problems of practice management they anticipate to be most challenging in 2015. Download the full report
HERE!… Read more