Category: Website Design


Category: Website Design

West Corporation

Posted on November 9, 2012 by West Corporation 


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Survey: What Do Colors Mean To You and Your Practice?

Whether it’s your logo, signage in your office, or anything else your patients can see, the colors of those materials can have an impact on their impression of your practice. Color theory is playing an increasingly important role in practice marketing, and I’m here to give you a quick recap of what research tells us about six basic colors’ ability to cause actions and reactions.…

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West Corporation

Posted on October 29, 2012 by West Corporation 


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Jargon Busters – “Keyword Stuffing”

Editor’s note: The following is a guest post from Rachel Ankersen, our in-house SEO Analyst and author on BeyondtheSite.org

Howdy folks!  I thought I would visit again and tackle another SEO jargon phrase: “keyword stuffing”.  Keyword stuffing is exactly what it sounds like – stuffing a load of keywords on a webpage in an effort to rank higher for those words. …

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West Corporation

Posted on July 18, 2012 by West Corporation 


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Jargon Busters – “SEO”

Editor’s note: The following is a guest post from Rachel Ankersen, our in-house SEO Analyst and author on BeyondtheSite.org

“What is SEO?” This is a question we hear quite a lot from our customers. So allow me to break it down.

SEO is an acronym for “search engine optimization”, which is the ongoing process of improving the visibility of your web pages in the organic search results of search sites like Google and Bing. The better search engine optimized your website is, the more likely your website will show up high on the first page of the search results.…

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West Corporation

Posted on June 25, 2012 by West Corporation 


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Are you “socially devoted” on Facebook?

Recent research from Socialbakers shows that 70% of questions from Facebook fans go unanswered. And 25% of businesses close their wall so customers can’t leave any comments or questions at all. I know what you’re thinking – “what’s the point of the Facebook page then?” (At least, I hope you’re thinking that.) Here’s a look at how Facebook responses play out by industry.…

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