Your homepage is the most valuable part of your website. Why? Because it is often the first impression a person gets about your healthcare practice. And these days, due to smartphone use, you only have about 8 seconds to capture a website visitor’s attention before they move on. Your website’s homepage shows current and potential patients whether or not your practice is a good fit for their needs.…
Technology is changing the way providers help patients manage diabetes. According to the Centers for Disease Control (CDC), more than 100 million U.S. adults have diabetes. There’s no doubt that it’s one of the most difficult and expensive chronic conditions to treat, especially since so much of the management happens outside of a doctor’s office.…
It’s “Talk About Rx” month, which is a great opportunity to help patients stay informed about their prescriptions and dietary supplements. Here are seven important things you can help patients do to make them “Medicine Smart.”
With everything going pink this month, providers have an excellent opportunity to help women become more proactive in the fight against breast cancer. The CDC reports that it’s the most common cancer in women, regardless of race or ethnicity, so there is plenty cause for concern. And according to West’s 5 Reasons Patients Skip Preventive Care, nearly 1 in 4 patients don’t know when they are due for a screening.…
Every 3 minutes a man will be diagnosed with prostate cancer. According to a survey conducted by the Cleveland Clinic, 53% of men said their health isn’t something they like to discuss. In the same study, 48% turn to their spouse or significant other to discuss a health issue. So what can providers do to encourage men to take an active role in their health?…
Effective patient communication is essential for delivering quality care and increasing patient engagement. Fifty-one percent of patients say they want more communication from their healthcare provider between visits. One way to do that is through preventive health education. While it’s important to encourage patients to schedule preventive screenings and checkups, it’s also crucial to educate patients on how they can improve their overall health and wellness between visits.…
Physicians know that healthy vision starts with regular eye exams. That’s why National Eye Exam Month is a great opportunity to promote preventive healthcare. Help patients see the world more clearly by teaching them how vision correction and healthy eyes lead to better learning, more productivity and healthier lifestyles. Here’s how.…
These days, words aren’t sufficient on their own. Want to engage your audience more? Give them something to look at. Undoubtedly, content combined with visuals has a longer shelf life. In fact, research shows that when people hear information, they’re likely to retain only 10 percent of it three days later.…
Millennials are reshaping the way businesses engage with their customers. For a generation commonly referred to as digital natives, technology plays an important role in millennials’ interactions. This familiarity with technology has in many ways shaped their high service expectations, which prioritize both personalization and convenience from companies. To effectively attract and retain patients within this generation, providers need to modernize their communications by embracing technologies.…
One metric many website owners don’t know affects SEO is bounce rate: the percentage of visitors coming to a website who quickly leave without clicking around. Simply put, bounce rate is the percentage of single-page visits in which people have left the site from the entrance page without interacting with that page – often leaving the site after only a few seconds.…
