The new year is a great time to focus on changing for the better – and as a business owner, one of the most impactful changes you can make is to improve your website. Your website is your most important marketing property, serving as a resource to clients and customers as well as a source of leads through search engines like Google.…
Ruling 1557 of the ACA has caused a lot of confusion among our clients. Recently, we’ve had a number of you ask as to whether or not we have recommendations on how and what to post on your websites to comply. We’ve recently sent out a note to our customers, but also know that many of our clients may have websites they are hosting themselves. …
40 is the new 30. Orange is the New Black. And doctor reviews are the new referrals.
A recent BrightLocal survey found that 88% of consumers trust online reviews as much as a personal recommendation. That leaves practices in search of answers to two essential questions: “How do I get more doctor reviews from patients?” and “Once I have those doctor reviews, how do I make sure everyone else sees them?”
Let’s tackle that first one.…
The following is an excerpt from the TeleVox and Wpromote white paper “The Essential Elements of a Successful Blog”. Read past posts on Audience and Ideation and Posting Frequency or click HERE to download the full white paper now!
Is your blog for the users or for search engines? The answer is both, and the good news is both want the same thing: new, relevant content.…
The following is an excerpt from the TeleVox and Wpromote whitepaper “The Essential Elements of a Successful Blog”. We’ll share more excerpts in upcoming posts, but you can click HERE to download the full whitepaper now!
Did you know that 23% of total Internet usage time is devoted to social networks or blogs?…
The following is an excerpt from the TeleVox and Wpromote whitepaper “The Essential Elements of a Successful Blog”. We’ll share more excerpts in upcoming posts, but you can click HERE to download the full whitepaper now!
Blogs Begin with Your AudienceThe purpose of the blog is to provide your audience with new, interesting and relevant content.…
Through thousands of social shares and even more pageviews, Blog readers (that’s you guys) told us what blog posts you found to be most compelling, informative and downright entertaining in 2015.
Here are several of the year’s most popular and highly sharable insights regarding online marketing, including social media, the ever-changing world of SEO and your practice’s website:
7 Social Media Mistakes to AvoidThis post is a wonderful opportunity to stay a step ahead and learn what NOT to do before, you know, actually doing it.…
We’ve helped a lot of businesses create compelling, effective online presences. We’ve designed websites, developed marketing strategies and helped businesses drive conversions using online marketing and advertising tools. And all this experience has helped us see which tools work and which do not. But what’s one thing that few local healthcare practices do that can make a huge impact on website traffic, brand recognition and the bottom line?…
Social media success is all about posting the right content at the right time in the right place.
Sound like a mouthful? Thankfully, Microsoft has built this handy infographic to help you develop a plan for where you’ll find your patients on social networks, your optimal times to connect with them through these networks and more.…
In our recent webinar “Is Your Practice Digitally Fit?”, we asked participants a couple of poll questions to get a feel for their current level of engagement and interaction with their practice’s online marketing strategy.
One of those questions was “How often do you update your website?”, and the results were eye-opening to say the least.…
