Category: Text Messaging


Category: Text Messaging

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West Corporation

Posted on October 17, 2018 by West Corporation 


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Expanding Texting’s Role in Patient-Provider Communications

In a recent West survey, healthcare providers rated text messages as the second most effective way to communicate with patients. Live phone calls were the only type of communication ranked ahead of texting. The survey also revealed that 72 percent of healthcare providers are routinely or occasionally using text messages to communicate with patients.…

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West Corporation

Posted on October 16, 2018 by West Corporation 


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Patient-Provider Communications: What Patients Want vs. What Providers Deliver

Fun fact: 88 percent of patients want healthcare providers to communicate with them by texting outside of in-person appointments. And yet, more than half of patients (51%) say their providers either do not use text messages to communicate, or they do a fair or poor job of offering this type of communication.…

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West Corporation

Posted on October 4, 2018 by West Corporation 


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How Your Practice Can Support Breast Cancer Awareness Month & Focus on Preventive Care

With everything going pink this month, providers have an excellent opportunity to help women become more proactive in the fight against breast cancer. The CDC reports that it’s the most common cancer in women, regardless of race or ethnicity, so there is plenty cause for concern. And according to West’s 5 Reasons Patients Skip Preventive Care, nearly 1 in 4 patients don’t know when they are due for a screening.…

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West Corporation

Posted on September 18, 2018 by West Corporation 


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Men’s Health – Using Prostate Awareness Month to Encourage Prevention

Every 3 minutes a man will be diagnosed with prostate cancer. According to a survey conducted by the Cleveland Clinic, 53% of men said their health isn’t something they like to discuss. In the same study, 48% turn to their spouse or significant other to discuss a health issue. So what can providers do to encourage men to take an active role in their health?…

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West Corporation

Posted on August 29, 2018 by West Corporation 


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Helping Patients Lead A Healthy Lifestyle

Effective patient communication is essential for delivering quality care and increasing patient engagement. Fifty-one percent of patients say they want more communication from their healthcare provider between visits. One way to do that is through preventive health education. While it’s important to encourage patients to schedule preventive screenings and checkups, it’s also crucial to educate patients on how they can improve their overall health and wellness between visits.…

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West Corporation

Posted on August 21, 2018 by West Corporation 


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Immunization Reminders & Recalls that Work

Healthcare plans and providers know the importance of immunizations for both individuals and the overall population, and thus continuously work to keep the patients in their care up to date on their vaccinations. With August being National Immunization Awareness Month, now is the perfect time to remind parents about their children’s vaccines.…

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West Corporation

Posted on August 9, 2018 by West Corporation 


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Texting Patients Goes Beyond Appointment Reminders

When healthcare providers want to remind patients about upcoming appointments, they often rely on text messages to communicate. Texting is generally a good way to connect with patients because it is convenient for providers, and text messages are well-received by patients. But texting shouldn’t be reserved for just appointment reminders. There are numerous opportunities for providers to use text messaging to communicate with patients.…

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West Corporation

Posted on August 2, 2018 by West Corporation 


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5 Reasons Patients Need to Make Their Vision a Priority – National Eye Exam Month

Physicians know that healthy vision starts with regular eye exams. That’s why National Eye Exam Month is a great opportunity to promote preventive healthcare. Help patients see the world more clearly by teaching them how vision correction and healthy eyes lead to better learning, more productivity and healthier lifestyles. Here’s how.…

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West Corporation

Posted on July 17, 2018 by West Corporation 


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Evolving the Patient Experience to Connect with Millennials

Millennials are reshaping the way businesses engage with their customers. For a generation commonly referred to as digital natives, technology plays an important role in millennials’ interactions. This familiarity with technology has in many ways shaped their high service expectations, which prioritize both personalization and convenience from companies. To effectively attract and retain patients within this generation, providers need to modernize their communications by embracing technologies.…

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West Corporation

Posted on July 12, 2018 by West Corporation 


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The Growing Demand for Patient Text Communications

According to a 2018 West survey, twice as many patients want to receive text messages from healthcare providers today than did in 2011. Despite the widespread preference for text, however, West found that providers are not meeting patients’ expectations when it comes to texting. In a guest column recently published on HealthITOutcomes.com, Allison Hart, VP of Marketing Communications for West, discusses these and several other findings concerning the growing demand for patient text communications.…

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