Category: On-Hold Messaging


Category: On-Hold Messaging

West Corporation

Posted on March 29, 2013 by West Corporation 


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How to Impressively Kill the 43 Seconds You’re On Hold

FACT: When calling a business and being placed on hold, the average caller stays on hold for 43 seconds.

OPINION: That stinks.

But…many businesses use that time constructively, offering valuable information about new services/products, helpful tips, etc. With a captive audience sitting on the line, it’s a great opportunity to communicate that information.… Read more

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West Corporation

Posted on November 5, 2012 by West Corporation 


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11 Terrible On Hold Recordings

A couple of months back I shared some thoughts on why on-hold music misses on a huge marketing opportunity for your practice. There are several reasons for this, but the most compelling is that patients WANT to hear information.  A USA Business Telephone Today survey found that callers who heard on-hold music only vs.… Read more

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