Category: On-Hold Messaging


Category: On-Hold Messaging

West Corporation

Posted on October 23, 2013 by West Corporation 


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Have You Put On-Hold Messaging On Hold? – 5 Reasons to Take Action

If your answer to any of these five questions is “YES”, then you’re missing out by not having a practice-specific on-hold messaging program in place TODAY.

Does your practice offer add-on services and treatments?
Your on-hold program is an effective forum to spread the word. While the providers and staff may mention these services while the patient is in the office, additional promotion of these opportunities in your on-hold program can remind the patient to schedule once a live party is back on the line.…

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West Corporation

Posted on September 16, 2013 by West Corporation 


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5 Mistakes to Avoid When Putting Patients On Hold

It’s inevitable. Despite the best intentions of a busy practice, some callers will have to be placed on hold. Though it is an inconvenience, it is possible for patients to have a positive experience while waiting to speak with your office. Just think about how on-hold time can be leveraged to benefit your practice.…

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West Corporation

Posted on March 29, 2013 by West Corporation 


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How to Impressively Kill the 43 Seconds You’re On Hold

FACT: When calling a business and being placed on hold, the average caller stays on hold for 43 seconds.

OPINION: That stinks.

But…many businesses use that time constructively, offering valuable information about new services/products, helpful tips, etc. With a captive audience sitting on the line, it’s a great opportunity to communicate that information.…

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West Corporation

Posted on November 5, 2012 by West Corporation 


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11 Terrible On Hold Recordings

A couple of months back I shared some thoughts on why on-hold music misses on a huge marketing opportunity for your practice. There are several reasons for this, but the most compelling is that patients WANT to hear information.  A USA Business Telephone Today survey found that callers who heard on-hold music only vs.…

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