‘Tis the season to engage with your patients. The holidays can be frantic for most families, and the last thing on their mind is keeping their doctor’s appointments or communicating with their healthcare provider. While this season is financially flourishing for most retailers, medical practices can experience a drop in patient retention and an increase in no-shows, which means a loss of revenue.… Read more
The following is an excerpt from the TeleVox and Wpromote white paper “The Essential Elements of a Successful Blog”. Read past posts on Audience and Ideation and Posting Frequency or click HERE to download the full white paper now!
Is your blog for the users or for search engines? The answer is both, and the good news is both want the same thing: new, relevant content.… Read more
The following is an excerpt from the TeleVox and Wpromote whitepaper “The Essential Elements of a Successful Blog”. We’ll share more excerpts in upcoming posts, but you can click HERE to download the full whitepaper now!
Did you know that 23% of total Internet usage time is devoted to social networks or blogs?… Read more
We’ve helped a lot of businesses create compelling, effective online presences. We’ve designed websites, developed marketing strategies and helped businesses drive conversions using online marketing and advertising tools. And all this experience has helped us see which tools work and which do not. But what’s one thing that few local healthcare practices do that can make a huge impact on website traffic, brand recognition and the bottom line?… Read more
So you’ve just moved into a newly renovated office in a completely different city. It’s in a great location, it has beautiful renovations, and it’s got the extra space you need for your growing practice. There’s just one small problem: Google.
Moving locations can often be a death sentence for a business’s local search rankings, especially if you’ve worked hard to rank for local keywords in your city.… Read more
The SEO and local business community is all abuzz this week after a recent change to Google’s search engine results pages (SERPs) that has stripped listings of links, ratings and reviews from Google+, Google’s social network. While there may be a few reasons behind this change, it’s likely another step in a trend that’s been developing for some time now – Google is diminishing its focus on Google+.… Read more
This past month, Google made a major change to its search results pages (as well as its logo!), specifically to the maps listings known as the ‘Local Pack’. Previously, map listings were shown in packs of three, five or seven. Now, after these changes, map results only show up in packs of three.… Read more
No one enjoys reading negative reviews about their business. You’ve worked hard to build your business into what it is today, and a negative review can often feel like a personal stab at your business reputation. How you handle negative reviews posted online will reflect on how you deal with everyday conflicts you face as a business owner.… Read more
Coming to grips with all the many marketing buzzwords used today is a job in and of itself. The world of marketing is literally abuzz with a dizzying array of jargon that can be confusing, and more so if you’re not a marketing guru yourself. We’ve sifted through a plethora of terms to bring you five SEO and online marketing buzzwords often seen today, describing what they’re about and why they’re important.… Read more
In addition to the fun-filled Halloween season, October is also Orthodontic Health Month and Breast Cancer Awareness Month in the United States. Promoting these two causes is a great way to spread awareness, show support and increase the visibility of your practice. There are a variety of effective ways to promote each of these important causes that also boost your online presence, including the following:
Social Media Posts and Contests
Facebook and other social media platforms offer a great way to spread awareness and show support for campaigns and causes of all types.… Read more