Category: Marketing


Category: Marketing

Marketing information

West Corporation

Posted on November 11, 2015 by West Corporation 


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How to Keep Your Search Rankings High After Moving Locations

So you’ve just moved into a newly renovated office in a completely different city. It’s in a great location, it has beautiful renovations, and it’s got the extra space you need for your growing practice. There’s just one small problem: Google. Moving locations can often be a death sentence for a business’s local search rankings, but thankfully Google is getting better at dealing with businesses that change locations.…

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West Corporation

Posted on October 9, 2015 by West Corporation 


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Google Removes Google+ Links from Search Results

The SEO and local business community is all abuzz this week after a recent change to Google’s search engine results pages (SERPs) that has stripped listings of links, ratings and reviews from Google+, Google’s social network. While there may be a few reasons behind this change, it’s likely another step in a trend that’s been developing for some time now – Google is diminishing its focus on Google+.…

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West Corporation

Posted on September 9, 2015 by West Corporation 


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Google Shifts To 3-Pack In Maps Results

This past month, Google made a major change to its search results pages (as well as its logo!), specifically to the maps listings known as the ‘Local Pack’. Previously, map listings were shown in packs of three, five or seven. Now, after these changes, map results only show up in packs of three.…

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West Corporation

Posted on August 6, 2015 by West Corporation 


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The Do’s and Don’ts of Handling Negative Reviews

No one enjoys reading negative reviews about their business. You’ve worked hard to build your business into what it is today, and a negative review can often feel like a personal stab at your business reputation. How you handle negative reviews posted online will reflect on how you deal with everyday conflicts you face as a business owner.…

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West Corporation

Posted on November 17, 2014 by West Corporation 


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What Does That Mean? – 5 Online Marketing Buzzwords and Why They Matter to You

Coming to grips with all the many marketing buzzwords used today is a job in and of itself. The world of marketing is literally abuzz with a dizzying array of jargon that can be confusing, and more so if you’re not a marketing guru yourself. We’ve sifted through a plethora of terms to bring you five SEO and online marketing buzzwords often seen today, describing what they’re about and why they’re important.…

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West Corporation

Posted on October 9, 2014 by West Corporation 


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How Promoting October Health Observances Can Boost Your Online Presence

In addition to the fun-filled Halloween season, October is also Orthodontic Health Month and Breast Cancer Awareness Month in the United States. Promoting these two causes is a great way to spread awareness, show support and increase the visibility of your practice. There are a variety of effective ways to promote each of these important causes that also boost your online presence, including the following:

Social Media Posts and Contests
Facebook and other social media platforms offer a great way to spread awareness and show support for campaigns and causes of all types.…

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