Category: Marketing


Category: Marketing

Marketing information

West Corporation

Posted on October 17, 2018 by West Corporation 


Share


Expanding Texting’s Role in Patient-Provider Communications

In a recent West survey, healthcare providers rated text messages as the second most effective way to communicate with patients. Live phone calls were the only type of communication ranked ahead of texting. The survey also revealed that 72 percent of healthcare providers are routinely or occasionally using text messages to communicate with patients.…

Read More >

West Corporation

Posted on October 16, 2018 by West Corporation 


Share


Patient-Provider Communications: What Patients Want vs. What Providers Deliver

Fun fact: 88 percent of patients want healthcare providers to communicate with them by texting outside of in-person appointments. And yet, more than half of patients (51%) say their providers either do not use text messages to communicate, or they do a fair or poor job of offering this type of communication.…

Read More >

West Corporation

Posted on October 4, 2018 by West Corporation 


Share


How Your Practice Can Support Breast Cancer Awareness Month & Focus on Preventive Care

With everything going pink this month, providers have an excellent opportunity to help women become more proactive in the fight against breast cancer. The CDC reports that it’s the most common cancer in women, regardless of race or ethnicity, so there is plenty cause for concern. And according to West’s 5 Reasons Patients Skip Preventive Care, nearly 1 in 4 patients don’t know when they are due for a screening.…

Read More >

West Corporation

Posted on September 11, 2018 by West Corporation 


Share


Think Patients Don’t Like Taking Healthcare Surveys? Think Again.

Do patients like taking healthcare surveys? The answer may surprise medical providers.

According to a West survey of 1,036 nationally representative Americans ages 18 and older, 86 percent of Americans are willing to take a survey from a healthcare provider. The survey revealed that most Americans are willing to complete patient satisfaction surveys, post-discharge surveys, health risk assessments, remote monitoring surveys, gaps in care surveys and medication adherence surveys.…

Read More >

West Corporation

Posted on August 16, 2018 by West Corporation 


Share


Why Should Dental Practices Market on Social Media?

Dental practices know they need to get a handle on their social media marketing strategy in order to build connections with new patients and strengthen those that already exist. As of 2017, social media users across the globe numbered 2.46 billion, with more than 208 million of them living in the United States.…

Read More >

West Corporation

Posted on August 9, 2018 by West Corporation 


Share


Texting Patients Goes Beyond Appointment Reminders

When healthcare providers want to remind patients about upcoming appointments, they often rely on text messages to communicate. Texting is generally a good way to connect with patients because it is convenient for providers, and text messages are well-received by patients. But texting shouldn’t be reserved for just appointment reminders. There are numerous opportunities for providers to use text messaging to communicate with patients.…

Read More >

West Corporation

Posted on July 20, 2018 by West Corporation 


Share


The Importance of Visual Content

These days, words aren’t sufficient on their own. Want to engage your audience more? Give them something to look at. Undoubtedly, content combined with visuals has a longer shelf life. In fact, research shows that when people hear information, they’re likely to retain only 10 percent of it three days later.…

Read More >

West Corporation

Posted on July 12, 2018 by West Corporation 


Share


The Growing Demand for Patient Text Communications

According to a 2018 West survey, twice as many patients want to receive text messages from healthcare providers today than did in 2011. Despite the widespread preference for text, however, West found that providers are not meeting patients’ expectations when it comes to texting. In a guest column recently published on HealthITOutcomes.com, Allison Hart, VP of Marketing Communications for West, discusses these and several other findings concerning the growing demand for patient text communications.…

Read More >

West Corporation

Posted on July 9, 2018 by West Corporation 


Share


How to Reduce Bounce Rates

One metric many website owners don’t know affects SEO is bounce rate: the percentage of visitors coming to a website who quickly leave without clicking around. Simply put, bounce rate is the percentage of single-page visits in which people have left the site from the entrance page without interacting with that page – often leaving the site after only a few seconds.…

Read More >

West Corporation

Posted on July 5, 2018 by West Corporation 


Share


Inclement Weather Ahead – Is Your Practice Ready?

Is your practice prepared for the unexpected? During the summer and winter seasons, the chances that your practice may have to close unexpectedly due to weather increase. Since the weather during these times of the year can be so unpredictable, you may not have a lot of time to notify patients if you need to close your office suddenly.…

Read More >


TeleVox Solutions

utility-side-menu