Category: Marketing


Category: Marketing

Marketing information

West Corporation

Posted on July 12, 2018 by West Corporation 


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The Growing Demand for Patient Text Communications

According to a 2018 West survey, twice as many patients want to receive text messages from healthcare providers today than did in 2011. Despite the widespread preference for text, however, West found that providers are not meeting patients’ expectations when it comes to texting. In a guest column recently published on HealthITOutcomes.com, Allison Hart, VP of Marketing Communications for West, discusses these and several other findings concerning the growing demand for patient text communications.…

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West Corporation

Posted on July 9, 2018 by West Corporation 


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How to Reduce Bounce Rates

One metric many website owners don’t know affects SEO is bounce rate: the percentage of visitors coming to a website who quickly leave without clicking around. Simply put, bounce rate is the percentage of single-page visits in which people have left the site from the entrance page without interacting with that page – often leaving the site after only a few seconds.…

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West Corporation

Posted on July 5, 2018 by West Corporation 


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Inclement Weather Ahead – Is Your Practice Ready?

Is your practice prepared for the unexpected? During the summer and winter seasons, the chances that your practice may have to close unexpectedly due to weather increase. Since the weather during these times of the year can be so unpredictable, you may not have a lot of time to notify patients if you need to close your office suddenly.…

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West Corporation

Posted on July 2, 2018 by West Corporation 


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Promoting Fireworks Safety for the Upcoming Holiday

As we approach the Fourth of July celebration, we think of barbecues, parades and fireworks. Along with family gatherings, this is about the time we see thousands of injuries and trips to the local emergency room related to fireworks. In 2016, the Consumer Products Safety Commission reported 11,000 fireworks-related injuries and four deaths, and more fires are reported during July 4th than any other holiday.…

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West Corporation

Posted on June 22, 2018 by West Corporation 


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Preventing Common Summer Injuries

Summer is a great time to head outdoors and enjoy the sunshine. Unfortunately, it’s also a season for increased injuries and ER visits. According to the National Safety Council, three people die and 847 people are injured from preventable injuries every 10 minutes. That’s about the amount of time it takes to walk your dog or sweep your front porch.…

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West Corporation

Posted on June 20, 2018 by West Corporation 


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Encouraging Patients to Get Outside During Great Outdoors Month

According to the Environmental Protection Agency (EPA), Americans spend on average 93% of their life indoors. Summer is the perfect time to encourage patients to get outside and get moving. As part of Great Outdoors Month, there’s no better time to promote a healthier lifestyle by educating patients on why they need to ditch the couch and head outdoors to reduce anxiety, improve blood pressure and improve physical health. Whether camping, fishing, rock climbing, or simply hanging out in the neighborhood park, nature offers each of us plenty of ways to get active, explore and strengthen our bonds with friends and family.…

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West Corporation

Posted on January 12, 2018 by West Corporation 


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Why Every Healthcare Practice Should Blog – Infographic

Blogging is an excellent marketing tool that allows you to attract a large audience because it provides something of value without asking for anything in return. Having a blog on your website and writing about interesting topics relevant to your audience establishes you as an authority and enhances your professional image.…

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West Corporation

Posted on January 11, 2018 by West Corporation 


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Why Your Healthcare Practice Website Needs a Blog

Written by TeleVox partner, Wpromote

As a digital marketing company specializing in websites for healthcare providers, Wpromote has helped a lot of businesses and healthcare professionals create compelling, effective online presences. We’ve designed websites, developed marketing strategies and helped providers drive conversions and acquire new patients using online marketing and advertising tools.…

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West Corporation

Posted on January 10, 2018 by West Corporation 


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2018 Industry Trend: Personalizing the Patient Experience

2018 Industry Trend: Personalizing the Patient Experience

In our highly digitized and data-driven world, today’s consumers have come to expect companies to know them, offer products based on previous purchases, anticipate needs based on interactions with the company and tailor messages specifically designed for them. Not surprisingly, patients (who are also consumers) have come to expect this same level of personalization from their healthcare providers.…

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West Corporation

Posted on January 4, 2018 by West Corporation 


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2018 Social Media Trends

By now you know that social media is a dominant business tool. In fact, Facebook reported its highest earnings ever in Q3, up 50% from a year ago. Wondering what changes are in store for social media in 2018 and what platforms are best for your practice? We pulled together what to expect from these platforms this year.…

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