Category: Marketing


Category: Marketing

Marketing information

West Corporation

Posted on September 11, 2018 by West Corporation 


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Think Patients Don’t Like Taking Healthcare Surveys? Think Again.

Do patients like taking healthcare surveys? The answer may surprise medical providers.

According to a West survey of 1,036 nationally representative Americans ages 18 and older, 86 percent of Americans are willing to take a survey from a healthcare provider. The survey revealed that most Americans are willing to complete patient satisfaction surveys, post-discharge surveys, health risk assessments, remote monitoring surveys, gaps in care surveys and medication adherence surveys.…

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West Corporation

Posted on August 16, 2018 by West Corporation 


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Why Should Dental Practices Market on Social Media?

Dental practices know they need to get a handle on their social media marketing strategy in order to build connections with new patients and strengthen those that already exist. As of 2017, social media users across the globe numbered 2.46 billion, with more than 208 million of them living in the United States.…

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West Corporation

Posted on August 9, 2018 by West Corporation 


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Texting Patients Goes Beyond Appointment Reminders

When healthcare providers want to remind patients about upcoming appointments, they often rely on text messages to communicate. Texting is generally a good way to connect with patients because it is convenient for providers, and text messages are well-received by patients. But texting shouldn’t be reserved for just appointment reminders. There are numerous opportunities for providers to use text messaging to communicate with patients.…

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West Corporation

Posted on July 20, 2018 by West Corporation 


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The Importance of Visual Content

These days, words aren’t sufficient on their own. Want to engage your audience more? Give them something to look at. Undoubtedly, content combined with visuals has a longer shelf life. In fact, research shows that when people hear information, they’re likely to retain only 10 percent of it three days later.…

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West Corporation

Posted on July 12, 2018 by West Corporation 


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The Growing Demand for Patient Text Communications

According to a 2018 West survey, twice as many patients want to receive text messages from healthcare providers today than did in 2011. Despite the widespread preference for text, however, West found that providers are not meeting patients’ expectations when it comes to texting. In a guest column recently published on HealthITOutcomes.com, Allison Hart, VP of Marketing Communications for West, discusses these and several other findings concerning the growing demand for patient text communications.…

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West Corporation

Posted on July 9, 2018 by West Corporation 


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How to Reduce Bounce Rates

One metric many website owners don’t know affects SEO is bounce rate: the percentage of visitors coming to a website who quickly leave without clicking around. Simply put, bounce rate is the percentage of single-page visits in which people have left the site from the entrance page without interacting with that page – often leaving the site after only a few seconds.…

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West Corporation

Posted on July 5, 2018 by West Corporation 


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Inclement Weather Ahead – Is Your Practice Ready?

Is your practice prepared for the unexpected? During the summer and winter seasons, the chances that your practice may have to close unexpectedly due to weather increase. Since the weather during these times of the year can be so unpredictable, you may not have a lot of time to notify patients if you need to close your office suddenly.…

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West Corporation

Posted on July 2, 2018 by West Corporation 


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Promoting Fireworks Safety for the Upcoming Holiday

As we approach the Fourth of July celebration, we think of barbecues, parades and fireworks. Along with family gatherings, this is about the time we see thousands of injuries and trips to the local emergency room related to fireworks. In 2016, the Consumer Products Safety Commission reported 11,000 fireworks-related injuries and four deaths, and more fires are reported during July 4th than any other holiday.…

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West Corporation

Posted on June 22, 2018 by West Corporation 


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Preventing Common Summer Injuries

Summer is a great time to head outdoors and enjoy the sunshine. Unfortunately, it’s also a season for increased injuries and ER visits. According to the National Safety Council, three people die and 847 people are injured from preventable injuries every 10 minutes. That’s about the amount of time it takes to walk your dog or sweep your front porch.…

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West Corporation

Posted on June 20, 2018 by West Corporation 


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Encouraging Patients to Get Outside During Great Outdoors Month

According to the Environmental Protection Agency (EPA), Americans spend on average 93% of their life indoors. Summer is the perfect time to encourage patients to get outside and get moving. As part of Great Outdoors Month, there’s no better time to promote a healthier lifestyle by educating patients on why they need to ditch the couch and head outdoors to reduce anxiety, improve blood pressure and improve physical health. Whether camping, fishing, rock climbing, or simply hanging out in the neighborhood park, nature offers each of us plenty of ways to get active, explore and strengthen our bonds with friends and family.…

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