Category: General


Category: General

West Corporation

Posted on July 17, 2018 by West Corporation 


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Evolving the Patient Experience to Connect with Millennials

Millennials are reshaping the way businesses engage with their customers. For a generation commonly referred to as digital natives, technology plays an important role in millennials’ interactions. This familiarity with technology has in many ways shaped their high service expectations, which prioritize both personalization and convenience from companies. To effectively attract and retain patients within this generation, providers need to modernize their communications by embracing technologies.…

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West Corporation

Posted on July 12, 2018 by West Corporation 


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The Growing Demand for Patient Text Communications

According to a 2018 West survey, twice as many patients want to receive text messages from healthcare providers today than did in 2011. Despite the widespread preference for text, however, West found that providers are not meeting patients’ expectations when it comes to texting. In a guest column recently published on HealthITOutcomes.com, Allison Hart, VP of Marketing Communications for West, discusses these and several other findings concerning the growing demand for patient text communications.…

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West Corporation

Posted on July 9, 2018 by West Corporation 


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How to Reduce Bounce Rates

One metric many website owners don’t know affects SEO is bounce rate: the percentage of visitors coming to a website who quickly leave without clicking around. Simply put, bounce rate is the percentage of single-page visits in which people have left the site from the entrance page without interacting with that page – often leaving the site after only a few seconds.…

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West Corporation

Posted on July 2, 2018 by West Corporation 


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Promoting Fireworks Safety for the Upcoming Holiday

As we approach the Fourth of July celebration, we think of barbecues, parades and fireworks. Along with family gatherings, this is about the time we see thousands of injuries and trips to the local emergency room related to fireworks. In 2016, the Consumer Products Safety Commission reported 11,000 fireworks-related injuries and four deaths, and more fires are reported during July 4th than any other holiday.…

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West Corporation

Posted on June 22, 2018 by West Corporation 


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Preventing Common Summer Injuries

Summer is a great time to head outdoors and enjoy the sunshine. Unfortunately, it’s also a season for increased injuries and ER visits. According to the National Safety Council, three people die and 847 people are injured from preventable injuries every 10 minutes. That’s about the amount of time it takes to walk your dog or sweep your front porch.…

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West Corporation

Posted on June 20, 2018 by West Corporation 


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Encouraging Patients to Get Outside During Great Outdoors Month

According to the Environmental Protection Agency (EPA), Americans spend on average 93% of their life indoors. Summer is the perfect time to encourage patients to get outside and get moving. As part of Great Outdoors Month, there’s no better time to promote a healthier lifestyle by educating patients on why they need to ditch the couch and head outdoors to reduce anxiety, improve blood pressure and improve physical health. Whether camping, fishing, rock climbing, or simply hanging out in the neighborhood park, nature offers each of us plenty of ways to get active, explore and strengthen our bonds with friends and family.…

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West Corporation

Posted on May 24, 2018 by West Corporation 


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ENGAGING WITH PATIENTS BY PROVIDING HEAT SAFETY TIPS THIS HOLIDAY

As we approach Memorial Day Weekend, it’s a great time to educate patients about the importance of heat safety, whether it’s during work or play. Seasonal wellness and prevention campaigns are a great way to increase patient engagement and improve patient communication. Whether you have a small practice or are part of a larger healthcare system, there are many tactics you can use to empower patients to take a more active role in their health.…

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West Corporation

Posted on May 17, 2018 by West Corporation 


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Infographic Superpowers – Why Infographics Are a Great Way to Educate Patients

With the ever-growing popularity of YouTube, Pinterest and video on Facebook, more and more people are preferring illustrated information like infographics over the written word. Infographics allow patients to digest complex information faster and more easily. In fact, 1/3 of your brain is involved in visual processing.¹ Here are six reasons why it’s a good idea to include infographics within the content of your website and social media accounts to help educate patients.…

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West Corporation

Posted on May 14, 2018 by West Corporation 


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Patients Say “Yes” to Text

Both providers and patients have realized the convenience and flexibility that text communications provide, and healthcare practices are beginning to embrace texting as an essential tool for increasing provider-patient engagement and improving patient experience. As mobile phone usage continues to increase, text communications are not only more Iikely to be considered acceptable by patients—texting is becoming the preferred channel for patient communications as well.…

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West Corporation

Posted on May 7, 2018 by West Corporation 


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The Eyes Have It – Making Healthy Vision A Priority for Patients

May is Healthy Vision Month and a great time to raise awareness about eye health and promote strategies to help prevent vision loss and blindness. Many Americans get a physical every year, but 23 million adults have never had their eyes examined, according to a national survey conducted by the National Eye Institute (NEI).…

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