Every 3 minutes a man will be diagnosed with prostate cancer. According to a survey conducted by the Cleveland Clinic, 53% of men said their health isn’t something they like to discuss. In the same study, 48% turn to their spouse or significant other to discuss a health issue. So what can providers do to encourage men to take an active role in their health?…
September is National Cholesterol Education Month, which is a great time to help patients take charge of their heart health. According to the Centers for Disease Control (CDC), more than 102 million American adults (20 years or older) have elevated cholesterol levels of 200 mg/dL, which is above healthy levels. Worse, more than 35 million of these adults have levels of 240 mg/dL or higher – putting them at risk for heart disease.…
Effective patient communication is essential for delivering quality care and increasing patient engagement. Fifty-one percent of patients say they want more communication from their healthcare provider between visits. One way to do that is through preventive health education. While it’s important to encourage patients to schedule preventive screenings and checkups, it’s also crucial to educate patients on how they can improve their overall health and wellness between visits.…
Healthcare plans and providers know the importance of immunizations for both individuals and the overall population, and thus continuously work to keep the patients in their care up to date on their vaccinations. With August being National Immunization Awareness Month, now is the perfect time to remind parents about their children’s vaccines.…
When healthcare providers want to remind patients about upcoming appointments, they often rely on text messages to communicate. Texting is generally a good way to connect with patients because it is convenient for providers, and text messages are well-received by patients. But texting shouldn’t be reserved for just appointment reminders. There are numerous opportunities for providers to use text messaging to communicate with patients.…
Physicians know that healthy vision starts with regular eye exams. That’s why National Eye Exam Month is a great opportunity to promote preventive healthcare. Help patients see the world more clearly by teaching them how vision correction and healthy eyes lead to better learning, more productivity and healthier lifestyles. Here’s how.…
These days, words aren’t sufficient on their own. Want to engage your audience more? Give them something to look at. Undoubtedly, content combined with visuals has a longer shelf life. In fact, research shows that when people hear information, they’re likely to retain only 10 percent of it three days later.…
Millennials are reshaping the way businesses engage with their customers. For a generation commonly referred to as digital natives, technology plays an important role in millennials’ interactions. This familiarity with technology has in many ways shaped their high service expectations, which prioritize both personalization and convenience from companies. To effectively attract and retain patients within this generation, providers need to modernize their communications by embracing technologies.…
According to a 2018 West survey, twice as many patients want to receive text messages from healthcare providers today than did in 2011. Despite the widespread preference for text, however, West found that providers are not meeting patients’ expectations when it comes to texting. In a guest column recently published on HealthITOutcomes.com, Allison Hart, VP of Marketing Communications for West, discusses these and several other findings concerning the growing demand for patient text communications.…
One metric many website owners don’t know affects SEO is bounce rate: the percentage of visitors coming to a website who quickly leave without clicking around. Simply put, bounce rate is the percentage of single-page visits in which people have left the site from the entrance page without interacting with that page – often leaving the site after only a few seconds.…
