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West Corporation

Posted on July 13, 2015 by West Corporation 


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How We Cut Our No-Show Rate in Half

We used to be a practice without a strategy for how we would remind patients about their upcoming appointments. Well, let me correct myself. We were a practice in need of a strategy. No-shows were getting out of control, and we attributed that in large part to the increasingly busy lives and growing obligations of today’s patients.…

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West Corporation

Posted on July 9, 2015 by West Corporation 


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Yelp Now Showing Evidence of Review Fraud

Many consumers rely on Yelp, the popular local search engine, when they’re looking for advice on local businesses such as retail stores, restaurants, dry cleaners and yes – healthcare practices. Most small businesses understand that the easiest way to establish a good reputation on Yelp is to provide outstanding service and an excellent product.…

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West Corporation

Posted on July 7, 2015 by West Corporation 


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What Is the Engagement Gap in Provider-Patient Communication?

In a recent TeleVox survey, one in two Americans indicated that they don’t feel their overall personal health is in good shape. One in four are, at best, struggling to be healthy. Those statistics are part of an overall picture of poor health in America that has come into greater focus with each passing year.…

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West Corporation

Posted on July 1, 2015 by West Corporation 


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Death, Taxes and USPS Price Increases

It happened again. On May 31, 2015, the United States Postal Service implemented yet another price increase, climbing 2% for the most common mail formats. If you’re mailing appointment reminders, wellness messages, balance due statements or any other type of communication – plan on adjusting your outreach budget accordingly.

Over the past 15 years, first class letter rates alone have increased a staggering 48%.…

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West Corporation

Posted on June 29, 2015 by West Corporation 


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Poor Recovery Rates on Third-Party Collections

A couple of weeks ago we shared data from a TeleVox survey on how healthcare organizations work to collect outstanding balances from patients. We found that many organizations will repeatedly mail statements to patients in an effort to drive payments. 14% of those we surveyed say they will send at least five statements to a patient!…

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West Corporation

Posted on June 23, 2015 by West Corporation 


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Four Essentials for Successful Appointment Communications

In my 15 years as an Appointment Coordinator, I’ve learned that one of the most important services we can offer a patient is a simple appointment reminder. I’ve also learned that unless you know what you’re doing, a successful appointment reminder strategy isn’t quite as easy as it sounds.

Well, consider this my attempt to make it simple.…

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West Corporation

Posted on June 18, 2015 by West Corporation 


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Why Your Website Needs Responsive Design [INFOGRAPHIC]

In talking with practices about what they need in a practice website, the idea that always comes up is that it’s really more about what their patients need. After all, if the site doesn’t help patients get information and access to the practice, what is the point of the site, right?…

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West Corporation

Posted on June 15, 2015 by West Corporation 


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How Many Statements Are You Mailing?

A couple of weeks ago, we learned some interesting information from practices about how much they spend on mailing statements to past due accounts. 35% of survey participants reported that the all-inclusive cost of a mailed statement to a past due account is more than $1.50.

What makes that figure even more challenging for practices is how often they’re mailing those expensive statements to drive action.…

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West Corporation

Posted on June 9, 2015 by West Corporation 


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7 Health Facts Men Need to Know [INFOGRAPHIC]

In recognition of June’s “Men’s Health Month”, we wanted to share this infographic from the Canadian Men’s Health Foundation. It’s an easy-to-read overview of the greatest health challenges men face, and it offers some practical advice for making lifestyle changes in each of those areas.

TeleVox’s Healthy World report A Fragile Nation in Poor Health gave us a lot of insight about men’s perceptions of their own health.…

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West Corporation

Posted on June 3, 2015 by West Corporation 


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Google Rolls Out “Nearby Business” Ad Format for PPC

In response to the growing popularity of “near me” searches, Google recently announced that it is adding a new “Nearby Business” mobile ad format for location-related searches. Now the search engine will begin displaying up to four different businesses for location-related searches, such as “nearby dentist” or “nearby dermatologist”. Each of the ad units displayed will feature convenient click-to-call and directions so users can quickly connect with the businesses they’re interested in while out and about.…

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