We’ve been really digging this infographic our Beyond the Site bloggers created a couple weeks back showing the regional interest of “pregnancy symptoms” in Google search for 2012. It’s a very short and sweet glimpse into the minds of people online and what kind of questions they have related to healthcare.… Read more
Editor’s note: The following is a guest post from Rachel Ankersen, our in-house SEO Analyst and author on BeyondtheSite.org
“What is SEO?” This is a question we hear quite a lot from our customers. So allow me to break it down.
SEO is an acronym for “search engine optimization”, which is the ongoing process of improving the visibility of your web pages in the organic search results of search sites like Google and Bing. The better search engine optimized your website is, the more likely your website will show up high on the first page of the search results.… Read more
I just called to say how much I…oh, hi there.
A couple of weeks ago, we invited many of our clients to a free webinar where we shared some ideas for different types of patient outreach. And we talked about the importance of staying in touch year-round, even if there isn’t an appointment to remind them of or a past due balance to collect.… Read more
Recent research from Socialbakers shows that 70% of questions from Facebook fans go unanswered. And 25% of businesses close their wall so customers can’t leave any comments or questions at all. I know what you’re thinking – “what’s the point of the Facebook page then?” (At least, I hope you’re thinking that.) Here’s a look at how Facebook responses play out by industry.… Read more
How does your practice stack up in patient collections? A recent survey of nearly 300 U.S. healthcare practices asked a wide range of questions concerning their past due accounts, including how they contact past due accounts, when they reach out to those patients and their level of success in collecting that debt.… Read more