A recent Huffington Post article takes on the subject of mobile health apps, wondering among other things if we may be overestimating the impact of these apps on patients moving forward. It’s estimated that the number of mobile health app downloads will reach 142 million globally by 2016 – up from 44 million this year.… Read more
Gobble gobble, y’all. Thanksgiving is almost here, and I’ve got a lot of work to do to get ready! But before I jump head-first into a holiday frenzy, here are some interesting fun facts about the fourth Thursday in November. Feel free to share this post or copy and paste fun facts to your own Facebook page!… Read more
So here you are: five QuickTakes videos on the major social networking applications – Facebook, Flickr, LinkedIn, Twitter and YouTube. (Hang on, Pinterest fans. We’re working on one for you as well.) View the clips below to get quick one-minute overviews of what these applications are and how you might make the most of them in your practice.… Read more
The TeleVox Breakstalker is RELENTLESS!! Can’t a man enjoy a cup of coffee without getting hounded with a bunch of questions?!? Apparently not.
This time, the Breakstalker has tracked down Kenny, one of our outstanding Implementation Specialists, for information our T.LINK EC clients need to know. Kenny has just returned from the ADA Annual Session in San Francisco, where he chatted with numerous practices about further improving their patient communication with T.LINK EC.… Read more
Whether it’s your logo, signage in your office, or anything else your patients can see, the colors of those materials can have an impact on their impression of your practice. Color theory is playing an increasingly important role in practice marketing, and I’m here to give you a quick recap of what research tells us about six basic colors’ ability to cause actions and reactions.… Read more
This is Part 9 of a series of blog posts where we’ll offer ideas for improving patient notifications strategies one letter at a time. They’ll be available as an eBook soon, so keep your eyes peeled!
I – interactivity
In the past, interactivity was always mentioned by providers as one of the main reasons they liked to have staff members pick up the phone and call each patients.… Read more
A couple of months back I shared some thoughts on why on-hold music misses on a huge marketing opportunity for your practice. There are several reasons for this, but the most compelling is that patients WANT to hear information. A USA Business Telephone Today survey found that callers who heard on-hold music only vs.… Read more
So maybe you’re a little less Forrest Gump, and a little more Willy Wonka. I can dig that.
In case you don’t know the Wonka story, there’s this recluse who owns a chocolate factory, and it’s run by natives from an exotic land known to us as Oompah Loompahs. And the story just gets stranger from there.… Read more
If you’ve never visited before, click to check out Diabetes.org, where the American Diabetes Association hosts great resources to increase awareness during the month of November.
One cool campaign they are promoting is attempting the capture the “true picture” of living with diabetes. Visitors are invited to upload photos through Facebook that show what living with diabetes on a daily basis means to them.… Read more
Editor’s note: The following is a guest post from Rachel Ankersen, our in-house SEO Analyst and author on BeyondtheSite.org
Howdy folks! I thought I would visit again and tackle another SEO jargon phrase: “keyword stuffing”. Keyword stuffing is exactly what it sounds like – stuffing a load of keywords on a webpage in an effort to rank higher for those words. … Read more