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West Corporation

Posted on January 21, 2013 by West Corporation 


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Junk Mail by the Numbers – Why You’re Not Being Noticed

You ever mail a statement, postcard or other communication to a patient, and they claim they never received it? It’s frustrating, right? And it’s not all your patient’s fault. Yeah, the mailer probably got there, but given the high volume of junk mail we’re all receiving at our home address these days, it’s understandable if your mailer got lost in the shuffle.…

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West Corporation

Posted on January 18, 2013 by West Corporation 


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Facebook Just Became More Valuable to Your Practice

Editor’s note: The following is a guest post from Rachel Ankersen, our in-house SEO Analyst and author on BeyondtheSite.org

Did you know that Facebook was working on a super-secret, totally hush-hush, insanely cool, behind the scenes project? They were, and they just announced it last Tuesday. It’s called Facebook Graph Search, and it signifies an exciting shift away from traditional search engines like Google.…

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West Corporation

Posted on January 16, 2013 by West Corporation 


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Automating Flu Notifications – 6 Benefits for Patients and Your Practice

Despite 70 years of availability and numerous studies that have reinforced the effectiveness of the flu vaccine, the public still has concerns regarding its safety and value. This is where a physician can step in and provide proactive education and information about the illness and vaccine. Automation can be a valuable and cost-effective tool in this outreach.…

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West Corporation

Posted on January 14, 2013 by West Corporation 


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The First 15 Seconds – Moments to Shine!

Editor’s Note: The following is a guest post published by permission of its author.

In 1987, Jan Carlzon wrote the book “Moments of Truth”, which became a best seller and impacted the way businesses created their management structures. The transformation of organizational management structures was so successful, Carlzon created workshops and manuals for business leaders to engage in creating their own businesses anew.…

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West Corporation

Posted on January 11, 2013 by West Corporation 


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10 Tips for Creating Great E-Newsletters

Which is more important: Marketing your practice and building a trusting relationship with your patients? Or staying in touch with your colleagues and being recognized as a leader in the field? It’s a draw – they’re equally critical to your success. A well-written, nicely designed practice e-newsletter is a fun way for both your readers and your staff to stay engaged with one another.…

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West Corporation

Posted on January 9, 2013 by West Corporation 


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The ABCs of Patient Notification – Letter M

The following is an excerpt from our eBook “The ABCs of Patient Notification”, which you can download for free RIGHT HERE. Enjoy!

M – mailings

It’s getting more and more difficult for practices to justify mailers as the sole activity for routine patient notifications. If you’re mailing appointment reminders, wellness messages and other notifications to patients today, you’re no doubt seeing these challenges.…

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West Corporation

Posted on January 7, 2013 by West Corporation 


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Comparing Test Results Delivery Strategies

Your patient’s lab results are in. What happens next? Do you communicate that information to the patient over the phone? Maybe send a letter with their lab results? Some practices have no follow-up communication at all with patients, adopting the idea that “no news is good news”. Which lab result delivery approach is most beneficial to your practice in the long run?…

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West Corporation

Posted on January 4, 2013 by West Corporation 


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Post-Procedure Consultations: Are Yours Effective?

Editor’s Note: The following is a guest post published by permission of its author.

I work with many orthodontic offices to increase their patient communication. When I introduce the “Post-Patient Consult” to teams, their first response is, “We already do that.” And to a certain degree they absolutely do part of it!…

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West Corporation

Posted on January 2, 2013 by West Corporation 


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10 Truths About the Tooth [INFOGRAPHIC]

There’s more to teeth than meets the eye. From modern day fact to Middle Age customs, there are a number of truths about the tooth. Here are 10 of our favorites!

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West Corporation

Posted on December 31, 2012 by West Corporation 


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Top 10 Medical Innovations for 2013

The end of each passing year offers us a chance to look at the amazing progress that has been made in the last 12 months…and what we can look forward to in the coming year. Many organizations, publications and websites even offer us lists of important medical breakthroughs from that year to remind us of the ingenuity of the healthcare community.…

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