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West Corporation

Posted on November 15, 2012 by West Corporation 


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Social Media in 60 Seconds (or Thereabouts)

So here you are: five QuickTakes videos on the major social networking applications – Facebook, Flickr, LinkedIn, Twitter and YouTube. (Hang on, Pinterest fans. We’re working on one for you as well.) View the clips below to get quick one-minute overviews of what these applications are and how you might make the most of them in your practice.…

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West Corporation

Posted on November 12, 2012 by West Corporation 


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TeleVox Breakstalker – What T.LINK EC Users Must Know!

The TeleVox Breakstalker is RELENTLESS!! Can’t a man enjoy a cup of coffee without getting hounded with a bunch of questions?!? Apparently not.

This time, the Breakstalker has tracked down Kenny, one of our outstanding Implementation Specialists, for information our T.LINK EC clients need to know. Kenny has just returned from the ADA Annual Session in San Francisco, where he chatted with numerous practices about further improving their patient communication with T.LINK EC.…

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West Corporation

Posted on November 9, 2012 by West Corporation 


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Survey: What Do Colors Mean To You and Your Practice?

Whether it’s your logo, signage in your office, or anything else your patients can see, the colors of those materials can have an impact on their impression of your practice. Color theory is playing an increasingly important role in practice marketing, and I’m here to give you a quick recap of what research tells us about six basic colors’ ability to cause actions and reactions.…

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West Corporation

Posted on November 7, 2012 by West Corporation 


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The ABCs of Patient Notifications – Letter I

This is Part 9 of a series of blog posts where we’ll offer ideas for improving patient notifications strategies one letter at a time. They’ll be available as an eBook soon, so keep your eyes peeled!

I – interactivity

In the past, interactivity was always mentioned by providers as one of the main reasons they liked to have staff members pick up the phone and call each patients.…

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West Corporation

Posted on November 5, 2012 by West Corporation 


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11 Terrible On Hold Recordings

A couple of months back I shared some thoughts on why on-hold music misses on a huge marketing opportunity for your practice. There are several reasons for this, but the most compelling is that patients WANT to hear information.  A USA Business Telephone Today survey found that callers who heard on-hold music only vs.…

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West Corporation

Posted on November 2, 2012 by West Corporation 


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Willy Wonka and His 5 Communication Lessons

So maybe you’re a little less Forrest Gump, and a little more Willy Wonka. I can dig that.

In case you don’t know the Wonka story, there’s this recluse who owns a chocolate factory, and it’s run by natives from an exotic land known to us as Oompah Loompahs. And the story just gets stranger from there.…

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West Corporation

Posted on October 31, 2012 by West Corporation 


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November is American Diabetes Month!

If you’ve never visited before, click to check out Diabetes.org, where the American Diabetes Association hosts great resources to increase awareness during the month of November.
One cool campaign they are promoting is attempting the capture the “true picture” of living with diabetes. Visitors are invited to upload photos through Facebook that show what living with diabetes on a daily basis means to them.…

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West Corporation

Posted on October 29, 2012 by West Corporation 


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Jargon Busters – “Keyword Stuffing”

Editor’s note: The following is a guest post from Rachel Ankersen, our in-house SEO Analyst and author on BeyondtheSite.org

Howdy folks!  I thought I would visit again and tackle another SEO jargon phrase: “keyword stuffing”.  Keyword stuffing is exactly what it sounds like – stuffing a load of keywords on a webpage in an effort to rank higher for those words. …

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West Corporation

Posted on October 12, 2012 by West Corporation 


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Who’s Searching For Pregnancy Symptoms [INFOGRAPHIC]

We’ve been really digging this infographic our Beyond the Site bloggers created a couple weeks back showing the regional interest of “pregnancy symptoms” in Google search for 2012. It’s a very short and sweet glimpse into the minds of people online and what kind of questions they have related to healthcare.…

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West Corporation

Posted on July 18, 2012 by West Corporation 


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Jargon Busters – “SEO”

Editor’s note: The following is a guest post from Rachel Ankersen, our in-house SEO Analyst and author on BeyondtheSite.org

“What is SEO?” This is a question we hear quite a lot from our customers. So allow me to break it down.

SEO is an acronym for “search engine optimization”, which is the ongoing process of improving the visibility of your web pages in the organic search results of search sites like Google and Bing. The better search engine optimized your website is, the more likely your website will show up high on the first page of the search results.…

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