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West Corporation

Posted on March 6, 2013 by West Corporation 


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How to Waste a Marketing Budget – 7 Signs You’re Already Doing It

Anyone can tell you how they can “improve” your marketing strategy (notice the quotes). That’s easy. But who’s going to break the news on how you’re doing it wrong? Here’s some “tough love” and seven signs you might be wasting your precious marketing dollars today.

Your marketing strategy includes the words “yellow” and “pages”…

A recent survey by Leap Clixx found that 90% of respondents are likely to use search engines such as Google and Bing to find the products and service they need on a daily basis, while only 3% turn to the print Yellow Pages for that same purpose.…

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West Corporation

Posted on March 4, 2013 by West Corporation 


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Domain Name vs. Hosting – Answers from the Breakstalker

What’s the difference between web hosting and domain name registration? The TeleVox Breakstalker has no issues with interrupting someone’s downtime to find out. And whether you’re a website veteran or creating an online presence for the first time, there’s plenty more to learn.

Don’t forget to submit your questions to the TeleVox Breakstalker at breakstalker@televox.com!…

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West Corporation

Posted on March 1, 2013 by West Corporation 


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Harlem Shake Invades the Healthcare Industry

It was only a matter of time, folks. The Harlem Shake has officially made its presence known in our lobbies and exam rooms. Here are Exhibits A, B and C. I dare you not to watch all three.

Clown wigs. Shirtless guys wearing football helmets. Borderline inappropriate gyrations. You know the drill.…

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West Corporation

Posted on February 27, 2013 by West Corporation 


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Spotlight on the South – Findings from Healthy World Report

NOTE: The following is an excerpt from TeleVox’s Healthy World report, “A Fragile Nation in Poor Health”, which reveals the majority of Americans fail to follow their doctors’ advice, and uncovers a significant gap in our nation’s healthcare system – lack of patient care between doctor visits. Download it HERE!

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West Corporation

Posted on February 25, 2013 by West Corporation 


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10 Ways to Improve Heart Health by Reducing Stress

With another American Heart Month coming to a close this week, it’s a great opportunity to share some additional thoughts on ways you and your patients can reduce the risk of heart disease. The American Heart Association offers these ten stress-relieving tips to put you on the path toward a healthy heart.…

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West Corporation

Posted on February 22, 2013 by West Corporation 


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Optimizing Your Frequently Asked Questions with Google Analytics

We all know that measuring your website’s performance is important.  And if you don’t know, well then I encourage you to check out our white paper on measuring your website optimization results.

Still I think some of us, me included, could use a few tips on utilizing Google Analytics to the fullest extent, especially when it comes to finding ideas for website content. …

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West Corporation

Posted on February 20, 2013 by West Corporation 


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Snail Mail Just Got “Snailier”

Are you still regularly mailing your patients for any reason? Sending them appointment reminders, wellness messages or balance due statements? Hopefully, you’re not having to send multiple balance due statements. HBMA estimates the cost of one of those statements to be more than $10 each!

Regardless of why you’re mailing your patients, it’s going to take those communications a little longer to reach their destination.…

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West Corporation

Posted on February 18, 2013 by West Corporation 


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The ABCs of Patient Notification – Letter O

The following is an excerpt from our eBook “The ABCs of Patient Notification”, which you can download for free RIGHT HERE. Tons of great ideas to improve your patient communication efforts!

O – outstanding balances

Unfortunately, the need for increased outreach to patients about outstanding balances has exploded in recent years.…

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West Corporation

Posted on February 15, 2013 by West Corporation 


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Ignoring Heart Disease Won’t Lower Your Risk [INFOGRAPHIC]

Since February is American Heart Month, here’s an outstanding infographic about the risk and high costs of heart disease. We’re spending $108 billion on heart disease each year!

Ignoring Heart Disease Won’t Lower Your Risk infographic by beckonmedia.

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West Corporation

Posted on February 13, 2013 by West Corporation 


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The Numbers Game in Self-Pay Collections

As I talk with more and more healthcare organizations about their growing A/R accounts and what they’re doing to get them resolved, it’s clear that one of the ways they can turn the tables is by winning the numbers game.

What do I mean by that? I simply mean making more proactive touches to past due accounts earlier in the delinquency cycle.…

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