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West Corporation

Posted on February 1, 2013 by West Corporation 


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Cheeseburgers and What They Mean to Your Marketing Efforts

At the time of this blog post, we’re getting close to the lunch hour. And today instead of a salad, a sandwich or some good ol’ leftovers, some co-workers and I are going out for cheeseburgers. Not hamburgers. Not veggie burgers. Cheeseburgers. There’s a difference, and it’s very important.

Allison Hart (I like to go third-person when discussing cheeseburgers) is very particular about her ingredients, and whether it’s a valid analogy or just the pre-lunch hunger talking here, I think there are many similarities between what I need in my cheeseburger and what you need in practice marketing efforts to attract new patients and retain your current ones.…

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West Corporation

Posted on January 30, 2013 by West Corporation 


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Have You Read Our Healthy World Reports?

Why don’t we always do what our doctor recommends? What’s stopping us from having greater accountability in our ongoing health? How can providers cut through the noise of today’s communication landscape to help – delivering timely communications that resonate with their patients?

Answers to these questions (and many more) will shape the future of the healthcare industry, and our series of Healthy World reports is pulling back the curtain on where we currently stand in patient engagement and where we need to be.…

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West Corporation

Posted on January 28, 2013 by West Corporation 


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Cholesterol and Super Bowl 2013 [INFOGRAPHIC]

Is there a correlation between high cholesterol in certain regions of the United States and Super Bowl interest in those same regions? On the surface, there certainly appear to be signs of a slight correlation. When we researched just how popular a Google search phrase like “Super Bowl 2013” has been in the last couple weeks, we noticed that Southerners and Midwesterners were much more interested in this topic…or at least that’s what they were telling Google by their search behavior.…

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West Corporation

Posted on January 25, 2013 by West Corporation 


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Disaster Prep and Recovery – Communication is Critical!

A natural disaster will occur somewhere in the United States every year. Many of these emergencies can be somewhat predicted according to season and geographic location. For such disasters, does your practice have a plan? Did you know that automation can play a vital role in your emergency communication efforts?

Do You Have a Communication Plan?

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West Corporation

Posted on January 23, 2013 by West Corporation 


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Frustrated with Rising Self-Pay Balances? Fight Back!

I’ve been presented with a wonderful opportunity to share with ADA/M members (that’s the Association of Dermatology Administrators and Managers) next month, where we’ll spend an hour looking at ways healthcare organizations can build more effective strategies for self-pay collections.

We created a great infographic on this topic a while back, but in case you haven’t been able to check that out and since most of you don’t belong to ADA/M, I wanted to share that content again – what I feel are 10 important tactics you can use to fight rising self-pay balances.…

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West Corporation

Posted on January 21, 2013 by West Corporation 


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Junk Mail by the Numbers – Why You’re Not Being Noticed

You ever mail a statement, postcard or other communication to a patient, and they claim they never received it? It’s frustrating, right? And it’s not all your patient’s fault. Yeah, the mailer probably got there, but given the high volume of junk mail we’re all receiving at our home address these days, it’s understandable if your mailer got lost in the shuffle.…

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West Corporation

Posted on January 18, 2013 by West Corporation 


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Facebook Just Became More Valuable to Your Practice

Editor’s note: The following is a guest post from Rachel Ankersen, our in-house SEO Analyst and author on BeyondtheSite.org

Did you know that Facebook was working on a super-secret, totally hush-hush, insanely cool, behind the scenes project? They were, and they just announced it last Tuesday. It’s called Facebook Graph Search, and it signifies an exciting shift away from traditional search engines like Google.…

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West Corporation

Posted on January 16, 2013 by West Corporation 


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Automating Flu Notifications – 6 Benefits for Patients and Your Practice

Despite 70 years of availability and numerous studies that have reinforced the effectiveness of the flu vaccine, the public still has concerns regarding its safety and value. This is where a physician can step in and provide proactive education and information about the illness and vaccine. Automation can be a valuable and cost-effective tool in this outreach.…

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West Corporation

Posted on January 14, 2013 by West Corporation 


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The First 15 Seconds – Moments to Shine!

Editor’s Note: The following is a guest post published by permission of its author.

In 1987, Jan Carlzon wrote the book “Moments of Truth”, which became a best seller and impacted the way businesses created their management structures. The transformation of organizational management structures was so successful, Carlzon created workshops and manuals for business leaders to engage in creating their own businesses anew.…

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West Corporation

Posted on January 11, 2013 by West Corporation 


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10 Tips for Creating Great E-Newsletters

Which is more important: Marketing your practice and building a trusting relationship with your patients? Or staying in touch with your colleagues and being recognized as a leader in the field? It’s a draw – they’re equally critical to your success. A well-written, nicely designed practice e-newsletter is a fun way for both your readers and your staff to stay engaged with one another.…

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