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West Corporation

Posted on February 22, 2013 by West Corporation 


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Optimizing Your Frequently Asked Questions with Google Analytics

We all know that measuring your website’s performance is important.  And if you don’t know, well then I encourage you to check out our white paper on measuring your website optimization results.

Still I think some of us, me included, could use a few tips on utilizing Google Analytics to the fullest extent, especially when it comes to finding ideas for website content. …

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West Corporation

Posted on February 20, 2013 by West Corporation 


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Snail Mail Just Got “Snailier”

Are you still regularly mailing your patients for any reason? Sending them appointment reminders, wellness messages or balance due statements? Hopefully, you’re not having to send multiple balance due statements. HBMA estimates the cost of one of those statements to be more than $10 each!

Regardless of why you’re mailing your patients, it’s going to take those communications a little longer to reach their destination.…

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West Corporation

Posted on February 18, 2013 by West Corporation 


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The ABCs of Patient Notification – Letter O

The following is an excerpt from our eBook “The ABCs of Patient Notification”, which you can download for free RIGHT HERE. Tons of great ideas to improve your patient communication efforts!

O – outstanding balances

Unfortunately, the need for increased outreach to patients about outstanding balances has exploded in recent years.…

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West Corporation

Posted on February 15, 2013 by West Corporation 


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Ignoring Heart Disease Won’t Lower Your Risk [INFOGRAPHIC]

Since February is American Heart Month, here’s an outstanding infographic about the risk and high costs of heart disease. We’re spending $108 billion on heart disease each year!

Ignoring Heart Disease Won’t Lower Your Risk infographic by beckonmedia.

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West Corporation

Posted on February 13, 2013 by West Corporation 


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The Numbers Game in Self-Pay Collections

As I talk with more and more healthcare organizations about their growing A/R accounts and what they’re doing to get them resolved, it’s clear that one of the ways they can turn the tables is by winning the numbers game.

What do I mean by that? I simply mean making more proactive touches to past due accounts earlier in the delinquency cycle.…

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West Corporation

Posted on February 11, 2013 by West Corporation 


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Can It Be?! Google+ Local Phone Support!

Editor’s Note: The following is a guest post published by permission of its author.

If you are a small business owner or are responsible for the online marketing of one, you are surely familiar (I hope) with Google+ Local. Even more, you are surely familiar with the bugs, incorrect data, duplicates, verification issues, and other frustrating inaccuracies of the current Google+ Local platform.…

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West Corporation

Posted on February 8, 2013 by West Corporation 


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Friday Fun Facts for Facebook – Mardi Gras Edition!!

For those of you around the country who don’t already know, Tuesday is Mardi Gras Day. And in our home office in Mobile, Alabama (the true home of Mardi Gras in the U.S.), it’s a pretty big deal. In the spirit of Mardi Gras fun, here’s another round of fun facts you might consider sharing on your Facebook page for patients.  Click HERE and ALSO HERE for some of our past ideas!…

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West Corporation

Posted on February 6, 2013 by West Corporation 


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New Healthy World Report – “Know Your Health”

Last week, I posted about our new series of Healthy World reports, and how they’re helping us uncover and understand the gap between provider communication and patients’ accountability for their own health.

I’m excited to announce that we’ve just added our latest report to the group, and I encourage you to click the link and spend some time with the information presented.…

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West Corporation

Posted on February 4, 2013 by West Corporation 


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The ABCs of Patient Notification – Letter N

The following is an excerpt from our eBook “The ABCs of Patient Notification”, which you can download for free RIGHT HERE. Tons of great ideas to improve your patient communication efforts!

N – no-shows

A recent survey of 3,000 organizations answered two key questions on the topic of appointment reminder notifications and how they impact patient no-show rates.…

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West Corporation

Posted on February 1, 2013 by West Corporation 


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Cheeseburgers and What They Mean to Your Marketing Efforts

At the time of this blog post, we’re getting close to the lunch hour. And today instead of a salad, a sandwich or some good ol’ leftovers, some co-workers and I are going out for cheeseburgers. Not hamburgers. Not veggie burgers. Cheeseburgers. There’s a difference, and it’s very important.

Allison Hart (I like to go third-person when discussing cheeseburgers) is very particular about her ingredients, and whether it’s a valid analogy or just the pre-lunch hunger talking here, I think there are many similarities between what I need in my cheeseburger and what you need in practice marketing efforts to attract new patients and retain your current ones.…

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