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West Corporation

Posted on February 18, 2013 by West Corporation 


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The ABCs of Patient Notification – Letter O

The following is an excerpt from our eBook “The ABCs of Patient Notification”, which you can download for free RIGHT HERE. Tons of great ideas to improve your patient communication efforts!

O – outstanding balances

Unfortunately, the need for increased outreach to patients about outstanding balances has exploded in recent years.…

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West Corporation

Posted on February 15, 2013 by West Corporation 


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Ignoring Heart Disease Won’t Lower Your Risk [INFOGRAPHIC]

Since February is American Heart Month, here’s an outstanding infographic about the risk and high costs of heart disease. We’re spending $108 billion on heart disease each year!

Ignoring Heart Disease Won’t Lower Your Risk infographic by beckonmedia.

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West Corporation

Posted on February 13, 2013 by West Corporation 


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The Numbers Game in Self-Pay Collections

As I talk with more and more healthcare organizations about their growing A/R accounts and what they’re doing to get them resolved, it’s clear that one of the ways they can turn the tables is by winning the numbers game.

What do I mean by that? I simply mean making more proactive touches to past due accounts earlier in the delinquency cycle.…

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West Corporation

Posted on February 11, 2013 by West Corporation 


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Can It Be?! Google+ Local Phone Support!

Editor’s Note: The following is a guest post published by permission of its author.

If you are a small business owner or are responsible for the online marketing of one, you are surely familiar (I hope) with Google+ Local. Even more, you are surely familiar with the bugs, incorrect data, duplicates, verification issues, and other frustrating inaccuracies of the current Google+ Local platform.…

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West Corporation

Posted on February 8, 2013 by West Corporation 


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Friday Fun Facts for Facebook – Mardi Gras Edition!!

For those of you around the country who don’t already know, Tuesday is Mardi Gras Day. And in our home office in Mobile, Alabama (the true home of Mardi Gras in the U.S.), it’s a pretty big deal. In the spirit of Mardi Gras fun, here’s another round of fun facts you might consider sharing on your Facebook page for patients.  Click HERE and ALSO HERE for some of our past ideas!…

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West Corporation

Posted on February 6, 2013 by West Corporation 


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New Healthy World Report – “Know Your Health”

Last week, I posted about our new series of Healthy World reports, and how they’re helping us uncover and understand the gap between provider communication and patients’ accountability for their own health.

I’m excited to announce that we’ve just added our latest report to the group, and I encourage you to click the link and spend some time with the information presented.…

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West Corporation

Posted on February 4, 2013 by West Corporation 


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The ABCs of Patient Notification – Letter N

The following is an excerpt from our eBook “The ABCs of Patient Notification”, which you can download for free RIGHT HERE. Tons of great ideas to improve your patient communication efforts!

N – no-shows

A recent survey of 3,000 organizations answered two key questions on the topic of appointment reminder notifications and how they impact patient no-show rates.…

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West Corporation

Posted on February 1, 2013 by West Corporation 


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Cheeseburgers and What They Mean to Your Marketing Efforts

At the time of this blog post, we’re getting close to the lunch hour. And today instead of a salad, a sandwich or some good ol’ leftovers, some co-workers and I are going out for cheeseburgers. Not hamburgers. Not veggie burgers. Cheeseburgers. There’s a difference, and it’s very important.

Allison Hart (I like to go third-person when discussing cheeseburgers) is very particular about her ingredients, and whether it’s a valid analogy or just the pre-lunch hunger talking here, I think there are many similarities between what I need in my cheeseburger and what you need in practice marketing efforts to attract new patients and retain your current ones.…

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West Corporation

Posted on January 30, 2013 by West Corporation 


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Have You Read Our Healthy World Reports?

Why don’t we always do what our doctor recommends? What’s stopping us from having greater accountability in our ongoing health? How can providers cut through the noise of today’s communication landscape to help – delivering timely communications that resonate with their patients?

Answers to these questions (and many more) will shape the future of the healthcare industry, and our series of Healthy World reports is pulling back the curtain on where we currently stand in patient engagement and where we need to be.…

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West Corporation

Posted on January 28, 2013 by West Corporation 


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Cholesterol and Super Bowl 2013 [INFOGRAPHIC]

Is there a correlation between high cholesterol in certain regions of the United States and Super Bowl interest in those same regions? On the surface, there certainly appear to be signs of a slight correlation. When we researched just how popular a Google search phrase like “Super Bowl 2013” has been in the last couple weeks, we noticed that Southerners and Midwesterners were much more interested in this topic…or at least that’s what they were telling Google by their search behavior.…

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