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West Corporation

Posted on September 20, 2013 by West Corporation 


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Is Health a Habit of Happiness?

Some of you may have recently seen this article in your social networks – it already had over 63,000 Facebook shares within a day of being published! The piece is titled “The Habits of Supremely Happy People”, and while it’s too long to post in full here, we encourage you to click HERE and read through it at huffingtonpost.com.…

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West Corporation

Posted on September 18, 2013 by West Corporation 


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Past Due Balances: Can You COPE?

Why all caps for the word “COPE”? Well, it’s an acronym for four best practices in how you can drive payments from your past due patients without risking the long-term relationships you’ve worked so hard to build.

Are you putting any or all of these concepts to work for your practice?…

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West Corporation

Posted on September 16, 2013 by West Corporation 


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5 Mistakes to Avoid When Putting Patients On Hold

It’s inevitable. Despite the best intentions of a busy practice, some callers will have to be placed on hold. Though it is an inconvenience, it is possible for patients to have a positive experience while waiting to speak with your office. Just think about how on-hold time can be leveraged to benefit your practice.…

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West Corporation

Posted on September 13, 2013 by West Corporation 


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Leveraging National Awareness Campaigns in Your Patient Engagement

As September rolls on, we’re working with many practices who are timing patient engagement efforts to coincide with larger national Breast Cancer Awareness Month campaigns in October. Are you planning communications to your patients this fall to encourage preventive exams or simply share health tips?

If so, here are three recommendations to help you leverage the awareness created by the highly-visible national campaigns.…

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West Corporation

Posted on September 11, 2013 by West Corporation 


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A Lifetime of Medical Checkups [INFOGRAPHIC]

There are many things your patients should be doing to maintain their health, and few are as important as regular checkups.

The team at Greatist has built this infographic that lists the key checkups for men and women throughout the phases of our lives. For the tests that you offer to patients, how are you reaching out to stress their importance?…

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West Corporation

Posted on September 9, 2013 by West Corporation 


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If You’re Not Yet Using Google Adwords, Here’s Why You Should Be

Editor’s Note: The following is a guest post published by permission of its author.

While the good old Yellow Pages can still be useful when looking for a local business, most people today are conducting Google searches to find what they need. If your business is not yet making use of Adwords, Google’s main advertising product that’s an incredibly successful pay-per-click advertising system, you’re undoubtedly losing out on a lot of business.…

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West Corporation

Posted on September 6, 2013 by West Corporation 


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Zombies!! – Keeping Outbreaks Out of Your Marketing

So. Pumped.

We’re only a month away from the premiere of The Walking Dead Season 4. Have you guys noticed how much zombie-related merchandising is out in stores these days? T-shirts, bobblehead dolls, board games – even a zombie cookbook! Last week, a friend told us she participated in a zombie-themed 5K run.…

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West Corporation

Posted on September 4, 2013 by West Corporation 


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Women and Health: Timeliness Matters

NOTE: The following is an excerpt from TeleVox’s Healthy World report, “Technology Beyond the Exam Room”, which illustrates that as digital technology becomes increasingly ubiquitous in American culture, a higher prevalence of its usage should be expected within our healthcare system. Download it HERE!

With a groan and a slap of her palm atop a screeching alarm clock at 6:00 a.m.…

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West Corporation

Posted on August 30, 2013 by West Corporation 


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Pigskin and Your Patients – Knowing Your Competition

The smell of the grass. The roar of the crowd. And the torrent of trash-talking emails between friends and me over a statistics-based fantasy game where one of us will “win” and one will “lose” without ever breaking a sweat.

Football season is finally here.

We thought this would be the perfect place to share some thoughts on how game planning for gridiron success is a perfect metaphor for your approach to patient communication.…

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West Corporation

Posted on August 28, 2013 by West Corporation 


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Don’t Lose Your Voice – The Flipside of Cell Phone Statistics

Every fact has a flipside.

For forward-thinking providers and practices, the shift toward increasingly mobile communication is exciting. But don’t let the numbers fool you. We’ve turned four recent statistics on their head to show how the road to successful patient outreach still includes landlines and voice communication.


FACT:
6 in 10 adults aged 25-29 live in households with only wireless telephones.…

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