Positive patient experiences are personalized experiences. Of course, customizing healthcare experiences requires knowledge of what patients want and need. To help identify some of the similarities and differences between men’s and women’s healthcare communication preferences, Intrado surveyed 1,036 adults (504 men and 532 women) in the U.S.
Below are a few of the highlights from the survey findings.
Personalized communication is a high priority for both men and women. Patients indicate that if they had a wish list for ideal healthcare interactions with their providers, the list would show that it is important for providers to:
- Send patients messages when medications are ready for pickup or for prescriptions that need to be refilled (men 90%, women 89%)
- Use text messages or online chats to communicate outside of in-person appointments (men 88%, women 88%)
- Communicate to help patients understand lab results or at least know when to expect results (men 96%, women 96%)
- Make preventive care recommendations or schedule appointments for screenings (men 96%, women 94%)
- Send automated communications (such as automated text, emails or voice call reminders) to encourage patients to take a specific action—like schedule an appointment or take medication (men 88%, women 88%)
Men are more likely than women to say they want to receive more communication from their healthcare providers between appointments.
- Nearly three in four men (73%) compared to around two in three women (64%) say they wish healthcare providers would communicate with them more often between appointments.
Women are less confident than men that the healthcare providers they visit want to communicate with them between appointments.
- Less than half of women (48%) vs. around two in three men (65%) believe that their healthcare providers want to communicate with them between appointments.
Men are particularly interested in receiving communications that clarify healthcare bills and financial responsibilities.
- 78 percent of men vs. 72 percent of women agree with the statement “I want to receive automated communications from healthcare professionals to help me understand how much a treatment will cost me out of pocket before I schedule an appointment.”
Women are more likely than men to value communication about delays that impact appointments and wait times.
- 61 percent of women vs. 45 percent of men want to receive notifications about appointment delays or to let them know when providers are running late.
While both men and women value and expect communication from providers, their preferences differ in terms of what types of messages they most want to receive. For a closer look at West’s survey findings, along with suggestions on how to tailor patient engagement communications, download “Customizing Healthcare Communications for Men and Women.”