Pew Research Center’s Internet & American Life Project continues to drive our knowledge of how Americans interact with one another and with technology online. In its most recent Social Media Update report, eight key statistics stand out as points you’ll want to consider when engaging with your patients through social media.
- Facebook continues to be the most widely used social network (71% of online adults), with more than three times the number of users as its closest competitor LinkedIn (22%).
- Facebook is also the social network most likely to be used on a daily basis. 63% of users access Facebook once a day, while 40% visit the site multiple times.
- Facebook popularity has jumped considerably among the 65+-aged population in the past year. 45% of internet users in this age group now use Facebook, compared to only 35% in 2012.
- Women are four times as likely as men to be Pinterest users.
- Twitter usage is highest among young adults, with 31% of 18 to 29-year-olds using the network. This compares to only 18% of online adults overall.
- Nearly a third (32%) of Twitter users say they check in on that social network less than once per week.
- 2 out of every 5 internet users (42%) have adopted two or more of the five main social networking sites measured in the report (Facebook, Twitter, Instragram, Pinterest and LinkedIn).
- Outside of Facebook (which dominates the networks used), the highest level of social network overlap exists between Instagram and Twitter. 53% if Twitter users also use Instagram, while 53% of Instagram adopters use Twitter.