In recent posts, we’ve discussed the need for healthcare teams to update their communication strategies to connect with patients in new ways. One type of communication we recommend adopting is health monitoring surveys (check out our infographic at the end of this post). These surveys give healthcare teams a way to capture health data in real-time to learn what is happening with patients between appointments. If your healthcare team is not currently using health monitoring surveys, now is a great time to introduce them. Why? Because without surveys, you miss opportunities to give patients the ongoing support they need by:
- Tracking patients’ health between visits
Health monitoring surveys help providers stay informed about what is going on with patients between visits. Patients feel better knowing doctors are monitoring their health. In fact, three-quarters (75%) of chronic patients want their healthcare provider to touch base regularly so they can be alerted if anything looks off. Unfortunately, teams are not likely to have a clear picture of how patients are progressing if they are not utilizing health monitoring surveys.
- Recognizing changes that signal potential health problems
Healthcare providers can monitor changes in patients if they regularly receive reports from health monitoring surveys. For example, if a patient with a chronic illness routinely completes surveys and reports key health metrics to their doctor, it is easy for their healthcare team to track changes, positive or negative. If a patient is gaining weight or experiencing a higher level of pain, for example, it could signal something is off. But, changes like these are hard for providers to detect if they aren’t using surveys to consistently capture health data. So, although warning signs may be present, they are likely to be missed.
- Intervening to prevent avoidable issues
When providers are not able to prevent health issues, they are forced to react to them. And, without health monitoring surveys, healthcare teams have fewer opportunities to intervene before patients have serious issues or require acute care. But when a monitoring survey reveals a patient is struggling to manage his health, his healthcare team can send a message to engage the patient, call him to discuss possible solutions, request that he schedule an appointment or take another action to address the issue. These types of proactive interventions can help resolve issues before they send patients to the emergency room.
Healthcare teams miss opportunities to support patients when they don’t use health monitoring surveys. On the other hand, when healthcare teams employ these surveys they can:
- Spot minor issues before they escalate
- Seize opportunities for intervention
- Collaborate with patients to manage chronic conditions
- Improve health outcomes
- Increase patient satisfaction
To learn more about the benefits of surveys and how they fit into a modern patient communication strategy, download Moving Healthcare Communications into the Future.
In the meantime, here’s an infographic you’ll enjoy: