The Official Blog for Intrado’s TeleVox Solutions

The Official Blog for Intrado’s TeleVox Solutions

West Corporation

Posted on April 22, 2013 by West Corporation 


11 Reasons Mobile Websites Are a Must-Have

If you don’t already have a mobile-friendly version of your practice website, chances are that a patient has told you that you SHOULD. Beyond those occasional comments from your patients, here are 11 data-driven reasons that a mobile website is a must-have for your practice.

  1. In 2013, mobile Internet has surpassed desktop use. We knew that day would eventually come. Well, it’s here. Your patients are using their mobile devices for Internet more than their traditional desktop computers.
  2. Mobile website traffic across all industries is growing 3.5% per month. While mobile usage has passed desktop usage, it’s not showing any signs of slowing down.
  3. As of 2012, the majority of American mobile subscribers now have a smartphone. Why are mobile search stats growing at such a rapid pace? Because they CAN.
  4. 80% of Americans never leave home without their mobile device. Ever accidentally leave your phone on the kitchen counter? Don’t you feel lost without it? You’re not alone.
  5. 85% of Americans are never more than three feet from their cell phones. With such readily-available access to our mobile devices, they’re the most convenient way to achieve Internet searching and browsing.
  6. 94% of smartphone owners look for local information on their phone. It’s great for national brands to have mobile-friendly sites, but the even greater value lies among local businesses. Flip that statistic on its head, and you’ll find that only 1 out of 20 patients does NOT use their phone to find local info.
  7. 70% of the people searching for a product or service on mobile will buy in the near future. So more than two-thirds of these searchers are ready to take action ASAP.
  8. 70% of local information seekers have connected with the business. This stat tells us that mobile website visits lead to more than browsing. There’s a real opportunity for connection.
  9. Less than 5% of online businesses have a website that is compatible with mobile. Despite the increase in patients’ mobile searches, many practices have yet to accommodate. Give yourself a competitive advantage by taking action now.
  10. Visitors to professional services websites NOT optimized for mobile are 24% more likely to bounce when viewed via mobile device vs. desktop. If you don’t adjust your site to be mobile-friendly, you’ll lose potential business.
  11. 35% of smartphone owners expect to use their phone to access the Internet more in the future. Smartphone Internet access won’t be declining anytime soon. Make sure your practice’s online presence embraces the convenience of mobile.

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