70% of inbound phone
calls are placed on hold.
It’s been proven. On-hold advertising results in more revenue. AT&T research found that 25-30% of callers make purchases based on on-hold information. A US West Communications survey concluded that on-hold advertising generates a 12% increase in requests for products and services mentioned during the waiting period.
Click to read how these practices have reaped the benefits of on-hold marketing:
TeleVox technology helps Avon Orthodontics achieve 360-degree patient communication.
CAPC has replaced looping children’s music with informational content about the clinic and health tips for parents who call in to the practice.
Crovetti Ortho has significantly impacted patient balances, no-shows, staff and mailing expenses with automated phone, text and email notifications.