It’s been proven. On-hold advertising results in more revenue. AT&T research found that 25-30% of callers make purchases based on on-hold information. A US West Communications survey concluded that on-hold advertising generates a 12% increase in requests for products and services mentioned during the waiting period.
Click to read how these practices have reaped the benefits of on-hold marketing:
Crovetti Ortho has significantly impacted patient balances, no-shows, staff and mailing expenses with automated phone, text and email notifications.