Attracting new patients.
The easiest way to generate more appointments is a no-brainer -- attract new patients! But that's easier said than done, right? Advertising costs have skyrocketed, making it a challenge to heavily promote your practice through Yellow Pages, local TV spots, billboards or any of the other traditional marketing stand-bys. But there's hope for achieving marketing success on a limited budget. Click HERE to view a brief presentation on Budget-Conscious Marketing!
Today's leading practices have turned their website into a marketing machine. They're gaining more visibility in patients' online searches and adding tools to their website that invite more appointments. In a recent online communication survey, 78% of practices agreed that adding "Request an Appointment" or "Refer-A-Friend" pages to their site is a good way to increase appointment volume.
More appointments from current patients.
There are a number of ways you can encourage your current patients to schedule more visits.
Send recalls and seasonal wellness messages. It's been estimated that as many as 70% of patients do not maintain the proper ongoing treatment schedule. Houston Eye Associates sent outreach messages to its single-visit patients and achieved a 25% appointment booking rate! Even if there aren't reasons for a follow-up visit, promoting flu shots, annual checkups and other wellness appointments can be an inexpensive but impactful way to grow appointment volume.
Put your website to work. Offer plenty of information about the numerous procedures and treatments you have available. And make sure that "Request an Appointment" form is easy to spot on the screen! Click HERE for more ways you can breathe life into your website!
Take advantage of on-hold time. If a patient calls your practice and has to be placed on hold, you might as well use that opportunity to promote the practice. AT&T research found that 25-30% of callers have made a purchase based on information they heard while on hold. The brief time callers spend on hold is a great opportunity to introduce new treatments while you've got their attention.
Starting growing appointment volume today!
Learn more about how these TeleVox solutions help you bring in more revenue:
HouseCalls automated messaging system -- Perfect for personalized, targeted recalls and other wellness communications via phone, email and text message.
WebPlus website design and hosting -- Create an online presence where patients can learn more about your services and schedule their appointments.
Vox On-Hold on-hold messaging -- Promote additional treatments and procedures to a captive audience. Make the most of your callers' on-hold time!
