Blood Services - Case Studies
National Health Services Organization Utilizes
TeleVox Messaging for Donor Recruitment
In 2003, a national health services organization began utilizing HouseCalls, automated messaging technology from TeleVox Software. HouseCalls delivers a variety of messages, including appointment reminders, recruitment messages, calls for appeal, and welcome calls to first-time donors. These campaigns were designed to increase blood donations without adding marketing costs or staffing. HouseCalls provided the organization with the ability to target specific markets by geography, ethnic types, and blood types. The organization also used HouseCalls to remind donors of existing appointments, which not only helped ensure an adequate blood supply in local area hospitals, but also improved donor satisfaction by reducing no-shows and wait times.
HouseCalls enabled the organization to reach their donor and potential donor base quickly and cost effectively for both Fixed and Mobile drives while saving money and time. Both donors and staff found the automated messages helpful. Donors found that the messages were not only personable, but helped them remember the exact date and time of their appointments. Donors also liked the fact they were quickly contacted when there was a critical need for blood due to holiday travel or an emergency within their community.
One of the organization’s managers attested to the success of HouseCalls messaging:
I use TeleVox for 2 specific tasks: 1) Appointment reminders for both Fixed sites and Mobiles and 2) Special appeals.
Recently I had TeleVox contact 5,500 lapsed donors - O types only. Calls were placed on Sunday and by Monday we were receiving Inbound calls from donors wanting to schedule an appointment.
I find TeleVox quite effective in conducting special appeals. Their turn around to set up a call is impressive, and the quality of the call is excellent - several of my friends and donors have commented on how impressed they were with the automated system that actually sounds personable!
It is always my pleasure to recommend TeleVox’s services - [The] team is a pleasure to deal with (even under pressure), and I am very happy with the quality of the work produced. [They] make my job easier on this end!
TeleVox continues to make calls for this organization, and is proud to serve by helping them meet their daily blood quotas. For more information on how TeleVox can assist your health services organization, please call 800-644-4266.