Man Vs. Website Part 1 - Getting Started With Your Website

So you've decided you want a new website. Read Man Vs. Website Part 1 for tips on how to get started. You'll learn the importance of knowing your audience, clearly articulating the services you offer and keeping close tabs on your competition. And goals? You've got to have them. We'll offer tips on how to set goals for your site, effectively measure them and make sure they're kept in mind throughout the design process.

Man Vs. Website Part 2 - Keywords

After reading Part 1, you've got a solid gameplan for getting started with your website. Now let's start talking about how patients are going to find it. Keywords are the building blocks of search engine optimization (SEO). We'll show you why they are so important, how they function and how to pick and choose which ones you need.

Man Vs. Website Part 3 - Introduction to Crawling and Indexing

In this installment, we'll tell you why some websites consistently rank higher than others and show you the different parts of your website's listing in a search engine's results. We'll also offer some tips and trends for those of you looking to make improvements or begin building a highly-visible website. You might even read about robots, spiders and three-legged stools. (You will.)

Man Vs. Website Part 4 - Search Engine Quality Guidelines

Here's what NOT to do when trying to boost your search engine visibility. Cross-linking schemes? Not a good idea. Trying to hide lists of keywords on a page? Google is laughing at you. But Man vs. Website Part 4 isn't all negative. You'll also find some tried and true advice on the right way to increase your site's visibility.

Man Vs. Website Part 5 - Creating a Search Engine Friendly Website Structure

The structure and architecture of your website is a crucial part of its performance in search engines. In Man vs. Website Part 5, you'll learn about creating the hierarchy of pages on your site, read how interlinking pages on your site can increase visibility and be introduced to a little something we like to call 'link juice'.

Man Vs. Website Part 6 - Creating a Search Engine Friendly Website Design

The design phase is one of the most exciting steps of creating a new website! Here are some things you'll want to consider to make sure your site not only looks good but is primed for performance in the search engines as well

Man Vs. Website Part 7 - The Importance of Meta Data and Tags

You see these titles and labels every time you visit a website. Click to learn the differences between title, description, alt and h tags…and more importantly, WHY they play such a huge role in the success of your website!

Man Vs. Website Part 8 - Your Linking Strategy

Is having an awesome website all you need to squash your online competition? Nope. Inbound links are important too. Click for tips on developing a successful linking strategy!

Man Vs. Website Part 9 – The Right Content for SEO

Learn what things you need to be talking about on your site to improve its visibility in Google, Bing and the other search engines. Beyond the need for relevant text, you'll also read how images and video can impact your SEO!

Man Vs. Website Part 10 – Measuring Your Results

Once your site is up and running, how do you measure its effectiveness? Learn about web analytics tools, rank reports, tracking website "conversions" and establishing good habits for checking your site's performance!

Man Vs. Website Part 11 – Building Up Your Content

Content is king. At least tha's what we're told as website owners. But how do you create content tha's actually interesting to your website visitors and inspires them to make repeat visits? How do you make it manageable given all of your other responsibilities??

Man Vs. Website Part 12 – Using Social Media

So you're thinking about Facebook, Twitter or other social media for your practice? Learn our seven guiding principles to help you make sure your social media strategy is on track. By planning ahead and educating yourself, you'll avoid the common problems many businesses experience implementing social media.

Study Defines Roles and Needs of Websites in Practice Communication

A recent survey of 767 healthcare practices asked questions about the potential role of a website in their practice, the expertise and tools needed to maximize the website's potential and the factors that are most important when selecting a website provider.