No one likes to be placed on hold. But it happens from time to time. Research shows that the average time a caller spends on hold is 43 seconds. An on-hold messaging system is a perfect way to use that on-hold time wisely.
An on-hold messaging system can teach patients about your doctors and staff, promote new services and provide vital information — all while keeping patients entertained and creating a professional image for your organization. Those 43 seconds will zip right by! Click to learn more about how an on-hold messaging system can benefit your organization.
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Educating Patients
What's the first thing you would tell a patient about your organization? Why should a potential patient choose your services over a competing provider? An on-hold messaging system provides a great forum to share the experience, background and qualifications of your doctors and staff. You're building trust. You're assuring patients that they'll be in good hands. It's OK to brag a little. LEARN MORE |
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Marketing the Practice
It's been proven. On-hold advertising results in more revenue. AT&T research found that 25-30% of callers make purchases based on on-hold information. A US West Communications survey concluded that on-hold advertising generates a 12% increase in requests for products and services mentioned during the waiting period.
Are you offering new services to patients? Everybody wants to know the latest and greatest — especially when it costs less, saves time or improves a patient's level of comfort. Begin introducing new treatments through an on-hold messaging system and expect increased interest from your patients. LEARN MORE |
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First Impressions
When a patient calls and is asked to hold, those next moments are essential to your organization's image. Leave a strong first impression by entertaining patients with information about the providers and staff, tips for healthy living, new features and procedures and more. An on-hold messaging system can establish a professional image that helps your organization build long-term relationships with patients. LEARN MORE |
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