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In order to ensure steady practice growth, it's essential to keep your referral base strong. What are the best ways to build a strong referral base for your practice?

Top orthodontic consultants recommend that you market to dental colleagues to "win" their referrals and their loyalty. By focusing on this group, you create one point person for many potential patients in need of orthodontic care. Many orthodontists create the opportunity for interaction with this group by hosting events such as luncheons, seminars and by giving gifts.

For patient referrals, many orthodontists often rely on the same type of event-based outreach to stay in touch with potential patients via current patients. By hosting events such as cook outs, bowling parties and movie nights and allowing patients to bring friends, they're able to meet many potential patients in the area.

So, how do you tie all these luncheons, gifts and bowling parties together into one well-planned contact strategy, enabling you to solidify yourself as the absolute provider of choice?

In your highly competitive field, consistent outreach is key. Many people are price shopping and many orthodontists are hosting events for patients and referring dentists. By marketing your practice with regular, reliable outreach, you'll be able to keep your practice at the forefront of their minds.

You can:

Increase awareness about your practice among referring dentists and potential patients with branded e-newsletters
Encourage patient-to-patient referrals with Refer-A-Friend buttons on emails and surveys
Promote referrals among patients with custom emails
Build your brand with professional marketing campaigns, enabling you to convert patients to treatment faster

Provide relevant, up-to-date information with an easily found practice website

T.LINK EC online patient engagement – Getting more referrals is a snap with T.LINK EC. Branded practice e-newsletters, fun marketing emails, contests invites and more!

WebPlus website design and hosting – Give potential patients and referring dentists an easy way to find information about your practice. Websites are a valuable resource for patient information.

Dental Practices