Fox-Mar Photography Leads Industry Trend Toward Automated Appointment Communication

Situation

Fox-Mar Photography, a large photography studio in Miami, FL sought to reduce costs and labor associated with appointment confirmations.

Results

The first calling campaign was delivered to high school seniors in the Miami area. On the day before the initial campaign, the studios booked 127 appointments. Once seniors and their parents received the HouseCalls messages, scheduling jumped over 400 percent for a total of 524 appointments created in a single day! Over the next few days, the high numbers were sustained at more than double the previous averages. Overall, Fox-Mar has tripled their appointment bookings and reduced communication costs by 60%!