American Heart Month is here again, and it's about time the Engage blog paid tribute to the hardest working part of our bodies (sorry brain, we love you too). Here's an infographic compiled by Cleveland Clinic that highlights 21 amazing facts about our hearts, certain to give you reactions like "Wow!", "You don't say!" and "Huh - I did not know that."
Since we're all about provider-patient communication, one fact that stands out is #19. Patients control their… Read the rest
The following is an excerpt from the TeleVox and Wpromote white paper "The Essential Elements of a Successful Blog". Read past posts on Audience and Ideation and Posting Frequency or click HERE to download the full white paper now!
Is your blog for the users or for search engines? The answer is both, and the good news is both want the same thing: new, relevant content.
The goal of search engines… Read the rest
2016 is in full swing, and a recent MedData Group survey found that 29% of practices are planning to adopt automated reminder technology in the next 12 months. Is your practice among that group? If you are still undecided about adding automated communication to your practice, here are five indicators that it is time to make a move:
Your patients are asking for it.
Reaching busy, on-the-go patients is an ongoing challenge. Automated communication that allows patients to receive… Read the rest
The following is an excerpt from the TeleVox and Wpromote whitepaper "The Essential Elements of a Successful Blog". We'll share more excerpts in upcoming posts, but you can click HERE to download the full whitepaper now!
Did you know that 23% of total Internet usage time is devoted to social networks or blogs?
Users spend a large chunk of their time online looking for new and intriguing information, which makes most businesses think that posting… Read the rest
I knew what I wanted to address in this year's first Engage post: the challenge of high patient no-show rates. As I began researching content to share with you on this topic, I was reminded that this is nothing new. Patient no-shows have been a challenge since providers first scheduled appointments, so it's no surprise that there are lots of ideas floating around on how you can reduce no-shows in your organization.
In that vein, I wanted to share… Read the rest
The following is an excerpt from the TeleVox and Wpromote whitepaper "The Essential Elements of a Successful Blog". We'll share more excerpts in upcoming posts, but you can click HERE to download the full whitepaper now!Blogs Begin with Your Audience
The purpose of the blog is to provide your audience with new, interesting and relevant content. But before you start coming up with great ideas, you need to be in touch with who your audience… Read the rest
The third installment in our 2015 "Best of the Blog" series covers some of the most frequently viewed and shared infographics on the topic of patient wellness and prevention. While the first two best-of posts covered online marketing and A/R and collections, this time we're focused on communication concepts and seasonal opportunities to build stronger patient relationships and improve quality of care.
Here are four of the year's most popular Engage blog infographics:… Read the rest
Several days ago, we shared some of 2015's most popular Engage blog posts on the topic of online marketing. If you haven't checked that post right here, it's certainly worth your click.
In this post, we're excited to share insights on the topic of A/R and collections efforts. What have we learned about how, why and when patients make payments on their past due balances?Patient Payment Insights from the 2014 Billing Household Survey
Fiserv… Read the rest
Through thousands of social shares and even more pageviews, Engage readers (that's you guys) told us what blog posts you found to be most compelling, informative and downright entertaining in 2015.
Here are several of the year's most popular and highly sharable insights regarding online marketing, including social media, the ever-changing world of SEO and your practice's website:7 Social Media Mistakes to Avoid
This post is a wonderful opportunity to stay a step ahead and learn… Read the rest
The word "vaccinations" has never sounded so melodic.
The CDC recently posted its "12 Ways to Health" holiday song, covering many important ideas to guide your patients and their loved ones through a safe and healthy holiday. It's a perfect example of how creativity can help your important patient communication break through the marketing-focused noise and clutter of the busy season.
I'd list out the "12 ways" right here in the post, but that kinda takes the fun… Read the rest
December 6-12 is being observed as 2015's National Influenza Vaccination Week. For many healthcare organizations, it's a reminder to educate patients on the importance of their flu vaccination and what steps they need to take to get it. Click HERE to learn more about the national observance on the CDC website.
A challenge for many providers is communicating about the vaccination to a large patient population, and many have found a solution in using outbound automated messages… Read the rest
We’ve helped a lot of businesses create compelling, effective online presences. We've designed websites, developed marketing strategies and helped businesses drive conversions using online marketing and advertising tools. And all this experience has helped us see which tools work and which do not. But what's one thing that few local healthcare practices do that can make a huge impact on website traffic, brand recognition and the bottom line? In a word: blogging.
Here are the five biggest reasons you… Read the rest
In an April 2015 CNBC article "Healthcare Crunch: Patient Costs Rise, Ability to Pay Drops", author Dan Mangan points to consumer confusion as one of the key factors in lingering or unpaid accounts.
According to the article, "a TransUnion survey of insured consumers in 2014 found that 54 percent of them were either sometimes or always confused by the healthcare bills they received. Another 62 percent said they were either sometimes or always confused by the out-of-pocket… Read the rest
One week away from Thanksgiving Day, it's time to start talking menus.
Thankfully, a Thanksgiving meal doesn't mean we have to completely throw caution to wind with our food intake. In fact, a handful of menu substitutions can provide a healthier take on what will still be a delicious dinner (and a weekend's worth of leftovers, right??).
In observation of American Diabetes Month, here's an infographic from the CDC that educates us on the prevalence of diabetes and prediabetes in the United States and the costs associated with the disease. The infographic also shares insight on the differences between Type 1 and Type 2 diabetes and suggests some steps individuals can take to prevent and manage diabetes.