Poor Recovery Rates on Third-Party Collections

A couple of weeks ago I shared data from a TeleVox survey on how healthcare organizations work to collect outstanding balances from patients. We found that many organizations will repeatedly mail statements to patients in an effort to drive payments. 14% of those we surveyed say they will send at least five statements to a patient!

Of course, simply committing the resources to numerous mailed statements does not guarantee that those targeted accounts will make payment. Practices continue… Read the rest

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Four Essentials for Successful Appointment Communications

In my 15 years as an Appointment Coordinator, I've learned that one of the most important services we can offer a patient is a simple appointment reminder. I've also learned that unless you know what you're doing, a successful appointment reminder strategy isn't quite as easy as it sounds.

Well, consider this my attempt to make it simple. Here are the four things that I've found to be essential to your appointment communications.

Put together a plan to automate the

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How Many Statements Are You Mailing?

A couple of weeks ago, I posted some interesting information we learned from practices about how much they spend on mailing statements to past due accounts. 35% of survey participants reported that the all-inclusive cost of a mailed statement to a past due account is more than $1.50.

What makes that figure even more challenging for practices is how often they're mailing those expensive statements to drive action. Even if a practice is able to keep its per… Read the rest

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7 Health Facts Men Need to Know [INFOGRAPHIC]

In recognition of June's "Men's Health Month", I wanted to share this infographic from the Canadian Men's Health Foundation. It's an easy-to-read overview of the greatest health challenges men face, and it offers some practical advice for making lifestyle changes in each of those areas.

TeleVox's Healthy World report A Fragile Nation in Poor Health gave us a lot of insight about men's perceptions of their own health. 52% of men report being in good health, while only… Read the rest

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Google Rolls Out “Nearby Business” Ad Format for PPC

In response to the growing popularity of “near me” searches, Google recently announced that it is adding a new “Nearby Business” mobile ad format for location-related searches. Now the search engine will begin displaying up to four different businesses for location-related searches, such as “nearby dentist” or "nearby dermatologist". Each of the ad units displayed will feature convenient click-to-call and directions so users can quickly connect with the businesses they're interested in while out and about.

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How Expensive Are Your Mailed Statements to Past Due Accounts?

While mailing multiple statements to patients with past due accounts is a common practice among healthcare organizations, there's a large expense associated with that outreach. Just how much of an expense is a figure that seems to have a very broad range.

A recent TeleVox survey captured insight from nearly 250 healthcare organizations engaged in communication with their past due accounts, and the results were extremely eye-opening.

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The Benefits of Electronic Prescriptions for Dentists

“E” may be this generation’s favorite letter (besides “i," of course) — email, e-books, e-commerce, e-cards. So in a society where everything from conducting business to reading a book is done electronically, it’s no surprise that prescriptions have also made the jump from the physical world to the digital one.

Electronic prescribing, or e-prescribing, allows doctors to transmit prescriptions electronically to pharmacies from the point-of-care. E-prescribing was brought to the forefront in 2003 when it was included in… Read the rest

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The Message Matters: Eight Essentials for Scripting A/R Outreach

Whether it’s what you’re saying, when you’re saying it or how you want patients to respond - message content is the key to successful A/R outreach. After contacting millions of patients on behalf of healthcare organizations, combinations of these eight best practices have proven to be essential for driving increased payments.

Keep it short - A short communication can also work to create curiosity and eventual response. A brief message can be effective at directing patients to your portal,

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Staying Healthy for the Long Haul [INFOGRAPHIC]

When it comes to maintaining health for the "long haul", routine is key. Regular check-ups, screenings and immunizations help prevent small health issues from turning into big problems.

The infographic below highlights the large number of diseases that can be prevented or managed simply by adopting and sticking to a regular preventive care program, including heart disease, cancer, diabetes and more. Click HERE to learn how providers are encouraging more routine preventive and wellness activity among their patient… Read the rest

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Getting in Over Our Heads in Self-Pay Payments

"People get in over their head. They think they're saving money on the back end, but it comes back to bite them."

That's a quote from Corrie Massey, administrator of the Foothill Surgery Center at Sansum Clinic in Santa Barbara, CA from the April 2015 edition of Outpatient Surgery. She's referring to the gravitation toward high-deductible health insurance plans, which now cover 1 in 5 U.S. residents.

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Increased Diabetes Costs Highlight Need for More Communication

Annual healthcare spending for adults and children with diabetes was 2.5 times more than those who do not have diabetes in 2013.

According to a study by the Health Care Cost Institute (HCCI), nearly $15,000 was spent per capita on healthcare for people with diabetes. That's up 6% from spending in 2010. Focusing specifically on children with diabetes, spending has experienced more dramatic year-over-year growth, with a 9.6% increase from 2012 to 2013.

The encouraging news is that… Read the rest

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The Importance of Outreach in Patient Payment Collections

In a March 2014 Physicians Practice blog post, author Ericka L. Adler shared basic ideas a healthcare practice can implement to do a better job of collecting payments from patients. Click HERE to read the full post.

Two of the four points made in the post focused on how and when to connect with patients who are delinquent in paying. According to the article, "75 percent of medical offices don’t even try to call a patient that is… Read the rest

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Promoting Your Practice on Facebook

Facebook, with its more than 1 billion users, is a great platform for practices to create and manage their communities. It also provides practices with the opportunity to advertise their services through Facebook Advertising. With this new form of promoting your services, you have the opportunity to target specific demographics of users that are more likely to convert to lifetime patients.

Facebook offers three tools (Pages, Ads and Groups) that are user-friendly for business owners. Each of these has its… Read the rest

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Balancing Automated and Manual Efforts to Drive Patient Payments

I consult with healthcare organizations of all sizes to help develop communication strategies that make the most of their limited resources. Those consultations always include a very important question: "Where is your staff and/or call center's time best spent on patient payments - accounts that are early in the A/R cycle or those that are more significantly delinquent?" The answer is almost always the same: those that are more significantly delinquent. So if I know that, why do I… Read the rest

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About Common Allergens [INFOGRAPHIC]

May 1 kicks off National Asthma and Allergy Awareness Month, and in typical Engage fashion, I wanted to share a valuable resource to help you educate patients on this important topic.

The infographic below from Rabbit Air is a good primer on what causes allergies, what symptoms appear in those who are affected, how to manage allergies within the home and much more. It's information that's certainly worth sharing with your patients, as allergies… Read the rest

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