Flu Season Is Here [INFOGRAPHIC]

Flu season will be here soon, and this infographic from the U.S. Department of Health & Human Services offers valuable introductory information for patients to protect themselves.

The infographic covers all of the basics, including who should receive the vaccine, which people might be at an elevated risk of flu complications, the two types of vaccines and more.

For those who are planning to get vaccinated, the infographic also recommends visiting the flu.gov website to use… Read the rest

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HIPAA and Text Messaging

I am often asked about HIPAA text messaging, specifically if text messaging is compliant. It seems no one can answer this question, not even HHS. Why is this seemingly simple question about HIPAA text messaging so difficult to answer?

In order for the use of a specific technology to be “HIPAA compliant”, we must consider the two rules of HIPAA. The Privacy Rule applies to individual healthcare information in all forms, whether oral, paper or electronic. The Security Rule… Read the rest

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How to Reduce Bounce Rate

For those of you who are unfamiliar, the bounce rate is the percentage of visitors coming to a website that quickly leave without clicking around. In other words, it is the percentage of single-page visits in which people have left the site from the entrance page without interacting with that page. While it is not possible get everyone to stay on your page, it is important that the bounce rate stays under 50 percent. The longer you can keep… Read the rest

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Three Types of HIPAA Compliant Patient Communication

In 2012, an MGMA study reported that approximately 44 percent of healthcare practices were using notifications technology to automate appointment reminders. Yet, many providers have not used notifications beyond this because they are unsure what types of patient communications fall within the limits of HIPAA regulations. The good news is that, with a solid understanding of the rules, patient engagement is a pretty open field. Consider three types of HIPAA compliant patient communication - messages that touch, engage and activate… Read the rest

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Driving Outcomes While Meeting Meaningful Use Requirements

The term "patient engagement" has been thrown around enough times with lofty goals that it is often hard to believe that we can achieve those promises. When couched in terms of Meaningful Use requirements, the general inclination is to do enough to check the box, but we need more focus on fulfilling the promise and driving towards better outcomes. To be effective, engagement must be part of a plan to both drive patients to action and to measure the effectiveness.… Read the rest

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Missing Out on Payments? Connecting with Patients Made Easy

According to AHIP, nearly 17.4 million were enrolled in high deductible health plans (HDHP) as of January 2014. That’s an increase of nearly 12 percent since 2013. Due to this growth in HDHP enrollment, patients are responsible for more of their healthcare costs and often owe a payment to their providers.

Although patients owe more to their providers, many providers still rely on paper-based, manual payment collection and posting processes. As a result, providers are spending more money and… Read the rest

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Understanding Healthy Cholesterol Levels [INFOGRAPHIC]

September is National Cholesterol Education Month, and while we're still several days away from the start of the month, it's not too early to think about ways you can educate patients about their cholesterol.

Understanding cholesterol can be a tricky topic for patients, and the infographic below from Cardiac Solutions in Peoria, AZ offers an informative and highly-visual introduction to the subject. Patients can learn the differences HDL, LDL and other types of cholesterol. They'll also have access… Read the rest

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The Message Matters: Eight Essentials for Scripting A/R Outreach

Whether it’s what you’re saying, when you’re saying it or how you want patients to respond - message content is the key to successful A/R outreach. After contacting millions of patients on behalf of healthcare organizations, combinations of these eight best practices have proven to be essential for driving increased payments.

Keep it short - A short communication can also work to create curiosity and eventual response. A brief message can be effective at directing patients to your portal,

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Looking Forward to Flu Season

OK, maybe that title's a little misleading. This look forward is less of an "oooh, we're so excited" and more of a "let's be sure our practice is ready".

We'll cover this more in-depth in an upcoming Engage post, but for now there's a big question you should be asking yourself - "How am I planning to communicate with patients about the importance of a flu vaccine?" Do you have the tools in place to reach out to every… Read the rest

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Smart Snacks in School [INFOGRAPHIC]

Kids across the country are headed back to school and leaving their summer daytime eating habits behind (for better or worse). Do you have insight or advice for parents to go along with the USDA nutrition standards for the foods sold in schools? Are there similar guidelines you might recommend for parents to help them make good choices in the after-school snack options they make available to their children? Offering your perspective or simply sharing this nutrition standard information with… Read the rest

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Heart Health: Do You Know Your ABCs?

Heart disease is the leading cause of preventable death in people aged 40-65. There are over two million heart attacks and strokes each year. Together we can help to prevent heart attacks and strokes by focusing on the ABCs.

The ABCs to prevent heart attacks and strokes include:
A - Aspirin when appropriate B - Blood pressure control C - Cholesterol management S - Smoking cessation

While most of these things may seem like common sense, the truth is… Read the rest

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Google’s “Pigeon” Update – An Attempt to Bolster Local Business’s Search Results

In late July, Google introduced the “Pigeon” update (as unofficially named by Search Engine Land) – an update that directly impacts organic listings within both Google Map and Google Web search. Google’s Pigeon update is being well received for the most part, however there are some flaws that will likely be fixed in the following search engine update.

Since the Hummingbird update last fall, there has been a lot of whining from local search directories like Yelp and… Read the rest

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How Big Businesses Use Colors to Affect Your Emotions [INFOGRAPHIC]

Today's Engage post involves a subject we've touched on in past posts - the influence of colors on your non-verbal patient communication.

In this infographic, produced for FinancesOnline.com and shared on MarketingProfs.com, we see the value of the some of the world's most recognizable logos and how many have changed over time.

That's fun to read, but the real value for you here is the first section that is focused on how colors affect emotions. Does… Read the rest

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Surgeon General Issues Call to Action to Prevent Skin Cancer

For the first time, the Surgeon General issued a warning about the effect of ultraviolet (UV) radiation in causing cancer. Issuing a Call to Action on Monday, the Surgeon General recommended five strategic goals to support skin cancer prevention in the United States:
Increase opportunities for sun protection in outdoor settings Provide individuals with the information they need to make informed, healthy choices about UV radiation exposure Promote policies that advance the national goal of preventing skin cancer Reduce… Read the rest

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Patient Preference for Text Drives Engagement for Vanderbilt

Vanderbilt Medical Center is one of the newest TeleVox clients to adopt text messaging as part of its patient communication strategy, and they recently shared some outstanding results.

Patients are now able to choose between receiving a text message or a phone call to remind them of their next appointment, and because of this opportunity to select a preference, response rates for both methods are very high. Before offering this option, all patients received a phone call regardless of what… Read the rest

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